Opening & General Sessions
Opening Session: Building a
Brand
Speaker:
David Oreck
 Monday, September 8, 2008 - 9:30
am - 11:30 am
Brand value is linked to the marketplace and the company
a business keeps. “Brand is trust.” Oreck avoids cutting
prices for products, believing that when a business drops
their price, it raises a question of credibility. You
can’t build trust if you’ve got this price today and that
price tomorrow. Oreck stands behind their products. They
do anything to make it right if something goes wrong with
their products – they fix them, exchange them, or give the
money back. They do anything to keep the customer happy.
David Oreck believes that you need to carve a niche for
yourself and your brand. Try to break away from the norm
and give the customers something more than they expect. If
that is done, people will buy a product at the quoted
price and not go to companies that sell it cheap.
David Oreck received very high
ratings at the California Association of REALTORS® Annual
Convention. Members are still talking about his
presentation. I actually saw his presentation two years
ago at an NAR EXPO and thought he was fantastic. I called
him a few days later and booked him for our show. You will
not be disappointed.
~ Betty Thomas-Director of
Expositions and Special Events
California Association of REALTORS®
Sponsor this
Event
General Session
Tuesday, September 9, 2008 - 8:45 am - 10:15 am
Why Be Normal?
Do you need a
little clarity? The difference between good and great
often lies in subtle unconscious things we do to sabotage
ourselves. Many times awareness is curative. In this high
energy, informational, motivational session, Terry will
explain and demonstrate the simple things you must do
TODAY to be who you know you are. You will learn why you
should never let perfect get in the way of better. Expect
to laugh, expect to ponder, and expect to be moved.
$500
door prize will be awarded at this session (must be
present to win).
Speaker:
Terry Watson
Sponsor this Event
Continuing Education
Real Estate CE
Don't wait to complete your continuing education (CE).
You’re at convention playing golf, going to workshops, meeting up with
colleagues, dancing, eating, networking, and having a great time.
So how about taking a little time to get your real estate CE credits
completed? Just think how great it will feel to check real estate CE off your to-do
list! The best part is that the cost is included in your convention registration,
but
seating
is limited so register early to secure your seat.
CE1 -
Sunday,
September 7, 2008 - 1:00 pm - 4:30 pm
Issues Relating to New Listings: Agency Agreements, Legal Advice,
Binding Contracts and Defaults. This course compares and contrasts
the Exclusive Right to Sell Listing contract to the Exclusive Agency
Listing Contract. It also includes various discussions including, but
not limited to, common boundary line disputes, pre- and post-closing
occupancy issues, fixtures, warranty of title, advertising regulations,
listing extension, cooperation with other brokers, the legal rights of
the seller and listing broker to modify or terminate the listing
contract, and signatures by an agent for an entity or for a party.
Instructor:
Cori Lamont
CE2 -
Monday, September 8, 2008 - 1:00 pm - 4:30 pm
Issues Relating to the Offer to Purchase, Confidentiality of Offers,
Inspection, 72-hour Clause, Contingencies, Financing Issues, and
Unlicensed Practice Issues.
This course offers an in-depth look at the numerous issues that
directly affect an offer to purchase including: acceptance, financing
issues, unlicensed practice issues, contingencies, and addenda
provisions typically included in a real estate transaction.
Instructor:
Cori Lamont
CE3 -
Tuesday, September 9, 2008
- 8:30 pm - 12:00 pm
New Developments in the Profession, Including New Agency Law,
Condominium Law, Vacant Land Use and Development. This course
discusses the most current and up-to-date changes and issues directly
affecting real estate practice including; a comprehensive review of the
revised agency law and condominium law revisions, zoning law
development, environmental issues, bats, termites, seller disclosure of
pest problems and insect and pest control resources.
Instructor:
Dave Sayas
CE4A -
Tuesday, September 9, 2008 - 1:00 pm - 4:30 pm
Issues Relating to Real Estate Professionals, Ethics and Fair
Housing. This course provides a dialogue on how license law and
industry standards establish a higher standard of ethics as opposed to
general business ethics. It also covers the Department of Regulation
and Licensing’s complaint process, an overview of the case handling
process and alternatives to filing a complaint. For REALTOR® members,
this course fulfils the National Association of REALTORS® quadrennial
ethics requirements.
Instructor:
Mel Check
Sponsor this Event!
Appraisal CE
Tuesday, September 9, 2008 - 8:30 am - 4:30 pm
Details coming soon!
Mortgage Banking CE - 4
hours
Tuesday, September 9, 2008 - 8:30 am - 12:00 pm
Sub Prime Lending and New
Developments. The four-hour morning program will look at the mortgage implosion and subsequent distressed real estate market of 2008. The subprime market will be examined from a historical perspective, including the securitization of mortgages, the easing of credit standards, record low interest rates, and the gap in funding availability from traditional sources. We will then discuss current legislative programs intended to address the subprime collapse, including proposed reform measures, incentives to assist distressed borrowers through additional mortgage opportunities, a possible bail-out by FHA, as well as income tax policy adjustments favorable to mortgagors. The final portion of the program will examine the current flood of short sales and foreclosure transactions in the market. The focus will be on providing the mortgage broker with the background to assist participants in the real estate market in dealing with distressed properties and borrower qualification issues.
Instructor:
Mike Tobin
Mortgage Banking CE - 4
hours
Tuesday, September 9, 2008 - 1:00 pm - 4:00 pm
Current Mortgage Programs. The afternoon program will build on the morning’s historical perspective by discussing the current credit crunch and ways mortgage brokers can assist their clients in this new environment. We will touch on federal incentives for owning real estate, including the government’s participation in the secondary market and income tax policy. An extended survey of current loan products ranging from the conventional to the exotic will assist the mortgage banking professional in identifying unique opportunities to assist borrowers in the current unsettled market.
Instructor:
Mike Tobin
Designation Courses
CRB Class - Developing and Deploying an Effective Technology Strategy for Your Office
Sunday, September 7, 2008 - 8:30 am - 5:00 pm
Monday, September 8, 2008 - 8:30 am - 5:00 pm
This course gives
you a comprehensive technology strategy for your company
based upon sound principles of investment, deployment,
training and management. Topics covered include:
-
Design of office
infrastructure
-
Budgeting
-
Management issues
-
Implementing an
office technology and Internet policy
-
Technology tools
for Web marketing
-
Lead management
-
Performance
benchmarking
-
Agent coaching
This course qualifies as 3 credits toward CRB
Designation
Instructor:
Jonathan Nicholas
ABR - Buyer's Agency (Mandatory core course for the
ABR® Designation)
Sunday, September 7, 2008 - 8:30 am - 4:30 pm
Monday, September 8, 2008 - 8:30 am - 4:30 pm
The overall
goals of the ABR® Designation course are to educate and
prepare buyer’s reps to provide the kind of service and
fidelity to buyers that sellers have always enjoyed, and
to offer methods for building your buyer representation
business. This two-day designation course covers agency
relationships, building and maintaining a buyer
representation business, agency conflicts and agency
disclosure, conflicts of interest, the offer to purchase
and negotiating.
This course qualifies for 2007-08 CE4 - 3 hours. (Does
not fulfill NAR Ethics requirement.)
Instructor:
Barb McGill
Ninja Selling I
Sunday, September 7, 2008 - 8:30 am - 4:30 pm
Ninja Selling is
a powerful one-day seminar that teaches you a system of
selling based on building relationships, listening to
the customer, and then helping them achieve their goals.
It is less about selling and more about helping people
buy. The goals of the course are to help you increase
your income per hour, increase your customer
satisfaction and improve the quality of your life. You
will learn how to succeed without “cold-calling,”
working with strangers and expireds, or For Sale by
Owners, and how agents can help each other become
successful. Contents of the course include:
-
Staying focused
-
Achieving
unlimited success while working an average of 30 hours
per week
-
Creating
customers for life
-
Getting
referrals without asking for them
-
Conducting a
20-step "pre-listing" interview
-
Making powerful
presentations and listing 40-plus homes a year that sell
-
Understanding
today's buyers and how they want to be treated, based on
extensive national surveys
This course qualifies as a one-day elective for CRS
designation.
Instructor:
Terri Johnson
Ninja Selling II
Monday, September 8, 2008 - 8:30 am - 4:30 pm
Ninja Selling II
builds upon the career- and life-changing ideas from Ninja
Selling I, developed by the number one real estate company
nationwide in average agent production. Topics covered
include:
-
Self-image
development
-
Getting your life
in balance
-
Values
clarification
-
Writing
affirmations
-
Goal setting
-
Feature-to-benefit
interviewing process
-
Advanced time
management
-
Importance of
staying in communication
This course qualifies as a one-day elective for CRS
designation.
Instructor:
Terri Johnson
CCIM - Intro to Commercial Investment Real Estate
Analysis
Sunday, September 7, 2008 - 8:30 am - 5:30 pm
Monday, September 8, 2008 - 8:30 am - 5:30 pm
This updated
introductory course provides an overview of the key
aspects of commercial investment real estate. In two
days you will be introduced to the many facets of the
dynamic commercial investment real estate field.
(Course requires an HP10BII calculator.)
This course
qualifies for the 2007-08 CE1, CE2 and CE4 - 9 credits;
does not fullfil the NAR ethics requirement. This course
also qualifies as one credit toward CCIM designation.
Instructor:
Brian
Nelson
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