Tax Credit Campaign Overview
Run Dates: December 2009 - April 2010
In 2009, the WRA and its membership committed $126,000 in funds to promote the homebuyers tax credit campaign. An additional $97K was added in Winter 2009 to promote the extension and expansion of the credit to educate a broader audience. Our media plan ran from December 2009 - April 2010.
Signed into law in November 2009, the $8,000 tax credit was extended to first-time home buyers who purchase a home between November 7, 2009 and April 30, 2010. In addition, a $6,500 credit is available for current homeowners who have owned and used the same home as a principal or primary residence for at least five consecutive years of the last eight years and who purchase a new home as a primary residence by April 30, 2010.
Focus of the Campaign:
- Raise awareness of the 2009-2010 Tax Credit program, who is eligible and how long it is available.
- Educate consumers on the tax credit extension thru March 2010 and that it has been expanded to benefit a wider audience.
- Continue to educate Wisconsin consumers that the real estate market is still favorable in terms of price, selection and mortgage rates.
- Drive consumers to a REALTORS who can help consumers find the right home for them.
- This campaign also includes a Facebook Fan Page, a Twitter feed and a YouTube Channel.
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