Why Use a REALTOR® Campaign Overview
Run Dates: January 2008 - November 2008
For more than a decade, the NAR Public Awareness Campaign has been working on behalf of members to educate and persuade consumers about the value of hiring a REALTOR®. "Why Use a REALTOR®" campaign, in 2008, featured two buyer-focused advertisements:
- "Building Wealth“ emphasizes the importance of homeownership in creating long-term wealth. Using data from respected third-party sources, the materials demonstrate the effect that homeownership has on household wealth.
- "Home Values“ demonstrates the long-term value of housing as an investment, sharing NAR housing data that shows home values nearly double every 10 years.
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