 |
WRA Resource Area
|
|
|
|
|
Other WRA Resources
|
|
|
|
|
|
|
|
Welcome to the Wisconsin REALTORS® Association's Public Awareness
Campaign site.
Wisconsin continues to be one of the most stable real
estate markets in the Midwest. In 2009, the WRA and its membership committed $126,000 in funds
to promote the homebuyers tax credit campaign. An additional $97K was added in Winter 2009 to promote the extension and expansion of the credit to educate a broader audience.
Signed into law in November 2009, the $8,000 tax credit was extended to first-time home buyers who purchase a home between November 7, 2009 and April 30, 2010. In addition, a $6,500 credit is available for current homeowners who have owned and used the same home as a principal or primary residence for at least five consecutive years of the last eight years and who purchase a new home as a primary residence by April 30, 2010.
The focus of the campaign is:
 |
Raise awareness of the 2009-2010 Tax Credit program, who is eligible and how long it is available.
|
|
Educate consumers on the tax credit extension thru March 2010 and that it has been expanded to benefit a wider audience. |
|
Continue to educate Wisconsin consumers that the real estate market is still favorable
in terms of price, selection and mortgage rates. |
|
|
Drive consumers to a REALTORS who can help consumers find the right home for them. |
2009-2010 Campaign Overview
For more than a decade, the Public Awareness Campaign
has been working on behalf of members to educate and persuade
consumers about the value of hiring a REALTOR®.
The 2009-2010 campaign will use a combination of radio spots and social media to promote the new tax credit program.
The radio component will utilize sports radio networks to get the buzz going and drive listeners to a new microsite (www.wisconsinhomebuyer.org) containing more information, news and testimonials on the tax credit program.
The 2009-2010 campaign also includes a Facebook Fan Page, a Twitter feed and a YouTube Channel.
 |
 "WisconsinHomebuyer.org“ will promote interaction and education on the tax credit program. RSS, social booking and video sharing (Youtube) will be used to stretch the campaign into online communities and create more traffic back to the microsite and drive more folks to REALTORS®. Visit our Microsite at wisconsinhomebuyer.org.
|
 |
 "Facebook Fan Page Social media will be utilized to create a viral buzz about the Tax Credit using online elements such as video, news, flyers, radio commericals, banner ads, testimonials and more. The heaviest concentration of PR will happen on Facebook. Visit our Facebook page at wisconsinhomebuyer.org/facebook.
|
 |
 "Joe the Homebuyer" on Twitter Joe The Homebuyer will be back online as a social media resource for both homebuyers and REALTORS. Utilizing a strong, educational and conversational voice, Joe will be engaging the social media community with updates, resources and more interaction. This avatar will give the homebuying process/tax credit expansion and extension a face, as well as a personality.
Joe will incorporate twitter, facebook, youtube to create a cohesive social experience for fans and followers.
|
2009-2010 Media Plan
Run dates: December 2009 - April 2010
Click play to hear the Winter 2009-2010 radio spot.
|
|
The 2009-2010 radio public awareness campaign will run from mid-December 2009 through the end of March 2010. This phase of the awareness campaign focuses on the tax credit extension and expansion.
The media buy includes a statewide network of radio stations featuring news programming. The campaign includes 68 stations around Wisconsin. 15 spots per week over nine weeks will be run, for a total of 9,180 spots. There are two 30-second commercials. Click the player above for a preview. |
More Downloadable
Resources
2009 Media Plan (completed)
Run dates: April 2009 -November 2009
Click play to hear the spring-summer 2009 radio spot.
|
|
The 2009 radio public awareness campaign will run from mid-April through end of October, with the heaviest buys in the spring (to reflect historic market activity), lighter buys in the summer, and an increase in the fall to reinforce the tax credit deadline.
The media buy includes the
Brewers Radio Network (6-Month Program) and the Wisconsin Radio Network. Brewers Radio Network includes 36 stations. Spots run during pre- and post-game with live reads and a “Win at Home” sweepstakes. Statewide Radio is a network of 68 stations. 15 spots per week over 10 weeks will be run, for a total of
10,200 30-second radio ads. |
|
|
