The 2009 radio public awareness campaign will run from mid-April through end of October, with the heaviest buys in the spring (to reflect historic market activity), lighter buys in the summer, and an increase in the fall to reinforce the tax credit deadline.
The media buy includes the
Brewers Radio Network (6-Month Program) and the Wisconsin Radio Network. Brewers Radio Network includes 36 stations. Spots run during pre- and post-game with live reads and a “Win at Home” sweepstakes. Statewide Radio is a network of 68 stations. 15 spots per week over 10 weeks will be run, for a total of
10,200 30-second radio ads. |
