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WRA Resource Area
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Other WRA Resources
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Welcome to the Wisconsin REALTORS® Association's Public Awareness
Campaign site.
Wisconsin continues to be one of the most stable real
estate markets in the Midwest. In 2009, the WRA and its membership committed $126,000 in funds
to promote the homebuyers tax credit campaign.
The focus of the campaign is:
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Raise awareness of the 2009 Tax Credit program, who is eligible and how long it is available.
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Continue to educate Wisconsin consumers that the real estate market is still favorable
in terms of price, selection and mortgage rates.
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Drive consumers to a REALTORS who can help consumers find the right home for them. |
More Facts
New in 2009
For more than a decade, the Public Awareness Campaign
has been working on behalf of members to educate and persuade
consumers about the value of hiring a REALTOR®.
The 2009 campaign will use a combination of radio spots and social media to promote the new tax credit program.
The radio component will utilize sports radio networks to get the buzz going and drive listeners to a new microsite (www.wisconsinhomebuyer.org) containing more information, news and testimonials on the tax credit program.
The 2009 campaign also includes a Facebook Fan Page, a Twitter feed and a YouTube Channel.
2009 Media Plan
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The 2009 radio public awareness campaign will run from mid-April through end of October, with the heaviest buys in the spring (to reflect historic market activity), lighter buys in the summer, and an increase in the fall to reinforce the tax credit deadline.
The media buy includes the
Brewers Radio Network (6-Month Program) and the Wisconsin Radio Network. Brewers Radio Network includes 36 stations. Spots run during pre- and post-game with live reads and a “Win at Home” sweepstakes. Statewide Radio is a network of 68 stations. 15 spots per week over 10 weeks will be run, for a total of
10,200 30-second radio ads. |
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