Special Events

Opening & General Sessions

Opening Session: Stayin' Alive: Developing Next Generation Clients

Speaker: Rebecca Ryan

Does the current market have you singing,“I Can’t Get No Satisfaction?” Are you intent on “Stayin' Alive” as a REALTOR®? Now is the perfect time for committed REALTORS® to rethink the market, their strategy, and the tools they are using to engage clients. In this high energy opening session, Rebecca will take you inside the minds of our next generation clients (20- to 40-year olds) to see the home buying experience through their eyes. How are they different from older buyers? How are they the same? We’ll learn which marketing and communication technologies matter and which don’t, and how to use them for maximum payoff.

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General Session

Friday, September 11, 2009 - 8:45 am

Using Social Networking Sites to Drive Business

Speaker: Dustin Luther

Why are today’s consumers interacting on social networking sites?

Facebook: because it’s a “pure” social network
Twitter: because it shows how engaging conversation can be
LinkedIn: because it’s a “pure" networking environment

During this session a live Twitter stream will be running in the background
that lets audience members use Twitter to interact and ask questions. Topics covered in this presentation include:

• How referrals work through systems like Twitter and Facebook
• Networking opportunities on LinkedIn
• The importance of IDX
• Market condition reports
• Listing syndications
• Video options and mobile applications

The final result is to show how tech savvy agents can use these tools to better engage and meet consumer expectations online.

Continuing Education

Real Estate CE

Don't wait to complete your continuing education (CE). You’re at convention playing golf, going to workshops, meeting up with colleagues, dancing, eating, networking, and having a great time. So how about taking a little time to complete some of your CE requirements? Just think how great it will feel to check real estate CE off your to-do list! We're offering 12 of the required 18 hours at this year's convention, included in your convention registration. Seating is limited so register early to secure your seat.

Course 1 - Wednesday, September 9, 2009 - 1:00 pm - 4:30 pm

Listing Contracts
Course 1 begins by reviewing §240.10 requirements for a valid agency agreement. The outline focuses on issues surrounding the WB-1 Residential Listing Contract such as: exclusions, incentives, extension and termination of the listing. This course includes a broad discussion of cooperation, access to the property, offer presentation, the Real Estate Condition Report (RECR), property inspection by licensees, and open houses and individual showings. In addition, Course 1 tackles agency relationships, client vs. customer, proper agency disclosure, use of the WB-42 Amendment and incorporating the listing questionnaire.

Instructor: Cori Lamont

Course 2 -  Thursday, September 10, 2009 - 1:00 pm - 4:30 pm

Offer to Purchase
Course 2 includes drafting enforceable contingencies and common drafting errors of the WB-11 Residential Offer to Purchase. The course focuses on the financing contingency, continued marketing ("bump") clause and secondary offers. Additionally, the course covers offer provisions such as tax proration formulas, inclusions/exclusions, acceptance vs. binding acceptance, delivery, and earnest money disbursement. Course 2 provides an in-depth discussion of the inspection contingency, use of the WB-40 Amendment and WB-41 Notice, and the role of the home inspector. Also addresses other forms used in daily practice: WB-44 Counter-Offer, WB-45 Cancellation Agreement and Mutual Release, and WB-46 Multiple Counter-Proposal.

Instructor: Mike Tobin

Course 3 - Friday, September 11, 2009 - 8:30 am - 12:00 pm

New Developments
Course 3 addresses new developments in real estate practice, including recent case law and legislative updates. This course incorporates the issue of technology such as e-mail delivery and the role of the e-commerce law. Course 3 includes a comprehensive discussion of the increasingly relevant topic of short sales and foreclosures. It also covers the impact of the use value assessment and land use issues including restrictions, easements, zoning, pier regulation, floodplain and FEMA remapping.

Instructor: Mel Check

Course 4 - Friday, September 11, 2009 - 1:00 pm - 4:30 pm

Buyer Agency Agreements
Course 4 includes a discussion of pre-agency, client vs. customer, role of selling agent vs. buyer’s agent, Wis. Stat. §240.10 requirements for a valid agency agreement, and disclosing buyer agency status. Course 4 focuses on the WB-36 Buyer Agency/Tenant Representation Agreement, including: modifying agency authorization, excluded properties, compensation/incentives, procuring cause, agency relationships, proper agency disclosure, and termination of the agreement. This course covers the agreement term, extending the term and use of the WB-47 Amendment to the Buyer Agency Agreement.

Instructor: Mel Check

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Appraisal CE

Friday, September 11, 2009 - 8:30 am - 12:00 pm (3.5 hours)

REO Valuation and Due Diligence. This session will provide you with an overview of the foreclosure process, market observation, market analysis, entrepreneurial incentive and profit, and a case study, with time for questions.

Approved for Wisconsin Appraiser (3.5 hours), Wisconsin Assessor (3.5 hours), Michigan Appraiser (3.0 hours) and Minnesota Appraiser (3.5 hours) continuing education.

Instructor: Brian Kirksey

Friday, September 11, 2009 - 1:00 pm - 4:30 pm (3.5 hours)

Technology Tools for the Appraiser. This seminar will teach participants how to successfully implement new technology in an efficient manner. Participants will learn:

• Different tools available for use for real estate professionals
• New technology and its use in everyday practice
• Developing efficiencies in practice to maximize revenue and quality
• How to correctly develop and employ real estate data

Approved for Wisconsin Appraiser (3.5 hours), Wisconsin Assessor (3.5 hours), Michigan Appraiser (3.0 hours) and Minnesota Appraiser (3.5 hours) continuing education.

Instructor: Brian Kirksey

Designation Courses

CRB: The A.R.T. of Recruiting: Attract & Retain Talent

Wednesday and Thurday, September 9-10, 2009 - 8:30 am - 5:00 pm
This interactive hands-on course will strengthen and develop the skills of any person who is responsible for recruiting sales associates. Whether new or seasoned, the participant will walk through the steps of creating a company’s Recruiting Action Plan. The participant will also develop and learn winning dialogues and best practices that they can immediately put to work. Other topics include:

• Cleaning house before company comes
• Targeting your dream team
• Clearly communicating your value proposition
• The mechanics of the recruiting process
• Essential elements of a successful interview
• Selectively selecting for success
• Dialogues, tips and best practices from top recruiters

Instructor: Jonathan Nicholas, CRB

GREEN Designation Core Course

Wednesday and Thursday, September 9-10, 2009 - 8:30 am - 4:30 pm
The new GREEN designation provides you with the knowledge and awareness of green building principles applied in residences, commercial properties, developments and communities. It is designed to encourage and promote green excellence for REALTORS® in their practice. This class also qualifies as a one-day elective for the ABR® designation.

To earn the GREEN designation, you must successfully complete the core course plus one of the GREEN elective courses.

Instructor: Dwayne Carte, GREEN