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PRESS RELEASES 
Updated on January 11, 2008
2007 Press Releases

2006 Home Sales Volume Second Highest on Record
 

Date:  February 15, 2007

For More Information Contact: David E. Clark, Economist C3 Statistical Solutions Inc.
Office phone: 414-803-6537

Madison - Wisconsin’s housing market posted the second strongest year on record in 2006, despite modest signs of cooling in the fourth quarter, according to the most recent analysis of statewide existing home sales conducted by the Wisconsin REALTORS® Association (WRA). Sales of existing homes in Wisconsin for the fourth quarter of 2006 totaled 28,475 units on a seasonally-adjusted basis, which is just six percent below the all time record pace set in Q4 2005. Wisconsin’s decline in the fourth quarter of 2006 was smaller than that of the Midwest region, which fell 8.6 percent, and also the nation, which declined 10.1 percent over the period.

“Given that the fourth quarter of 2005 was an all time record quarter, to trail that pace by just 6 percentage points is strong evidence that the housing market in the state remains healthy,” said WRA Chairman Roger Rushman. He also indicated that there is reason for optimism. “With state unemployment rates remaining in the range of 4.7 percent, more than 60,000 jobs in the state over the past year and 30-year conventional mortgages at 6.14 percent in December, the economy should continue to support a solid housing market in Wisconsin in 2007,” said Rushman. 

Fourth Quarter Regional Sales Data

 

Comparing the record volumes seen in the fourth quarter of 2005 with the fourth quarter of this year, all regions in the state experienced some reduction in existing home sales volume. While the Northeast region was only down slightly, falling just 0.7 percent, the remaining regions dropped between 5.8 percent and 10.7 percent. Specifically, as compared to Q4 2005, home sales fell 5.8 percent in the Central region and dropped 8.6 percent in the Western part of the state for Q4 2006. The Northern region dropped 9.4 percent; the South Central region was off its Q4 2005 pace by 10.6 percent; and existing home sales fell 10.7 percent in the Southeast region.

The Northeast region remained very close to the solid housing sales for Q4 2005, with sales volumes essentially flat over the period (-0.7 percent). Several counties saw strong gains, including Kewaunee County (+46.7 percent) on modest volume, whereas Calumet County was up 44.8 percent on solid volume in the fourth quarter of 2005, and Green Lake County grew 21.4 percent also on solid initial home sales volume. Two of the relatively larger urban counties in the region were up moderately. Fond du Lac County rose 6.7 percent and Outagamie County was up 2.6 percent. Likewise, Manitowoc County, which had initial sales of 185 units in Q4 2005, rose 2.7 percent in that same quarter in 2006. Finally, Brown County was nearly unchanged for the period, up 0.5 percent. However, a number of counties saw their sales volume fall in the fourth quarter of 2006 as compared to the levels established in the fourth quarter of 2005. Oconto County dropped 3.9 percent and Marinette County fell 7.8 percent although collectively these two counties lost just 11 sales over the period. Existing home sales in Winnebago County fell 10 percent, and they dropped 10.2 percent in Shawano County and 11.7 percent in Waupaca County. Door County was off its strong Q4 2005 pace by slightly more (-15.4 percent) and sales were down 16.7 percent in Menominee County, but on initial volume of just six units.

Home sales in the Central region fell 5.8 percent in Q4 2006 as compared to the same quarter in 2005. While Adams County grew 9.1 percent, that was just one additional home sale for the period. In contrast, the largest county in the region is Marathon County, and it saw sales volume grow slightly (+1.9 percent) in the fourth quarter. Two other counties experienced modest declines on small initial volume. Sales fell from two to one in Juneau County, and they dropped 6.5 percent from 31 to 29 units in Clark County. However, three counties with modest sales saw their existing home sales fall between 10.8 and 12.9 percent. Portage County dropped 10.8 percent, Wood County fell 12.5 percent and Waushara County was down slightly more at 12.9 percent.

The existing home sales fell 8.6 percent in the West region in the fourth quarter of 2006 as compared to the strong fourth quarter of 2005. Within the region, two counties experienced home sales on par with Q4 2005. Pierce County saw its home sales grow 2.4 percent and they were up 2 percent in La Crosse County. However, they fell 6.9 percent in St. Croix County, which until last year had been red hot, and they were down 8.9 percent in Chippewa County. Home sales fell 12 percent in Buffalo, Trempeleau and Pepin counties, which report their sales jointly; they declined 16.7 percent in Vernon County on small initial sales; they dropped 18.5 percent in Eau Claire County; and they were down 21.2 percent in Dunn County on moderate initial sales volume.

The sales volume in the North region fell 9.4 percent in Q4 2006 as compared to the same quarter in 2005. Within the region the record is mixed, which is not uncommon for a region with a sizeable second-home market. While Florence County showed 300 percent growth, this amounted to just three additional sales in the fourth quarter of 2006. However, several counties saw their sales volume grow off of more solid sales volume. Specifically, Douglas County was up 16.7 percent on modest volume; one of the larger counties in the region (Oneida County) was up 11.5 percent; Langlade County rose 9.5 percent; Taylor County increased 6.3 percent; and Burnett County was up 5.6 percent for the period. However, a number of counties experienced a decline in volume. While Price County was essentially unchanged (-1.3 percent), the remaining areas in the region fell by more substantial margins. For example, Lincoln County fell 9.8 percent; Barron County dropped 10.4 percent; Vilas County was down 14.3 percent; Ashland and Bayfield counties, which are combined for reporting purposes, dropped 14.5 percent; and Polk County fell 15 percent in the fourth quarter of 2006 as compared to that same quarter in 2005. The remaining counties were off their Q4 2005 pace by 20 percent or more. Specifically, home sales volume in Rusk County fell 20 percent, and sales fell 22.6 percent in Iron County and 22.7 percent in Forest County. Finally, existing sales slid 35 percent in Washburn County and they dropped 42.9 percent in Sawyer County. Both of these counties had sales in the 80’s in the fourth quarter of 2005.

Existing home sales in the South Central region were down 10.6 percent in the fourth quarter of 2006 as compared to the high level of home sales during that same quarter in 2005. A number of counties saw their home sales rise over the period, including Richland County, which more than doubled its sales (+122.2 percent), and Lafayette County, which increased 44.4 percent, both on initial volume of nine homes sold in Q4 2005. Also up was Grant County (+11.3 percent) on more substantial initial volume. In contrast, most counties in the region experienced some reduction in home sales. For several counties, the reduction was modest. This includes Dodge County (-2.3 percent) and Columbia County (-4.4 percent). However, the reduction was more substantial in Sauk County (-7.1 percent) and Crawford County (-8.3 percent on slight initial volume). Finally, a number of counties saw their sales activity fall by double digits. Rock County dropped 10.6 percent; Dane County was down 13.1 percent; Jefferson County fell 14.2 percent; Iowa County dropped 20.8 percent; and finally, Green County slid 25.3 percent in Q4 2006 as compared to the same quarter in 2005.

Similar to the performance in the South Central region, sales volume in the Southeast region fell 10.7 percent in the final quarter of 2006 when compared to the fourth quarter of 2005. All counties experienced some decline in sales volume. Reductions were modest in Waukesha County (-4.2 percent) and Washington County (-5.3 percent), but they fell more substantially in Milwaukee County (-9.4 percent) and they were down by double digits in the remaining counties in the region. Specifically, existing home sales fell 13.9 percent in Ozaukee County; they dropped 14.5 percent in Racine County; sales declined 16.6 percent in Kenosha County; and they fell 17.2 percent in Sheboygan County over the period. Finally, comparing Q4 2006 with Q4 2005, Walworth County declined 19.7 percent. 

Fourth Quarter Median Housing Price Data

 

Statewide home prices in the fourth quarter of the year fell slightly according to the REALTORS®’ report. As compared to the fourth quarter of 2005, median home prices statewide dropped just 1.2 percent to $160,000, with three of the state’s six regions showing slight increases, one region remaining unchanged, and two regions showing small decreases. “Again, Wisconsin did better than the Midwest region and the nation,” said WRA President William Malkasian. “The median prices for single-family homes fell 2.7 percent nationwide, and they dropped 4.2 percent in the Midwest,” Malkasian said, citing recently released figures from the National Association of REALTORS®. “Moderating home prices represent a real opportunity for buyers,” noted Malkasian. “With mortgage rates near historically low levels and a solid statewide economy this is a great time for new buyers to get into this market,” he said.

The South Central region saw median prices rise 3.3 percent to $181,800 in the fourth quarter of 2006 as compared to the fourth quarter of 2005. Within the region, the strongest increase in median prices was found in Iowa County where prices rose 17 percent to $154,500 on modest volume. Also up by double-digits was Crawford County (+15.8 percent to $110,000) on relatively low volume of homes sold, and Green County, which grew 13.6 percent to $161,300 on more substantial sales volume. Also up by solid margins were Columbia County (+9.9 percent to $172,500), Rock County (+9.5 percent to $130,000) and Jefferson County (+7.4 percent to $173,300). Median prices in Sauk County grew 2.1 percent to $158,300 and they were up slightly in Dane County (+0.9 percent to $222,000). Median prices fell 7.2 percent to $127,100 in Dodge County, and they dropped 8.2 percent to $98,900 in Grant County.

Median prices in the Northeast region were up 1.6 percent to $132,900 in the fourth quarter of 2006 relative to the same quarter in 2005, with median price changes modest in most counties. One exception was Manitowoc County, which experienced very strong median price appreciation (+18.3 percent to $102,900) even as the sales volume rose nearly 3 percent. Clearly, demand conditions remain solid in the county. Also up was Outagamie County (+7 percent to $140,000), again on a modest increase in sales volume over the period. A number of counties saw their median prices rise while their volumes fell over the period. Specifically, the median price in Marinette County rose 6.5 percent to $91,200; prices increased 3.6 percent to $229,400 in Door County; median prices appreciated 2.5 percent to $120,000 in Waupaca County; and they rose 2.4 percent to $126,200 in Winnebago County. Median prices were essentially flat to slightly down in the counties of Fond du Lac (+0.3 percent to $117,600), Calumet (-0.7 percent to $153,600) and Brown (-1 percent to $146,200). A slightly higher reduction in the median price was found in Green Lake County (-4.5 percent to $118,800), which likely prompted sales to rise more than 20 percent over the period. Likewise, the 14 percent reduction in the median price in Kewaunee County to $90,000 also likely stimulated the sales volume, which rose 46.7 percent over the period on modest sales volume. Finally, the median price in Shawano County fell 6.5 percent to $102,900 and Oconto County experienced a median sales price reduction of 11.5 percent to $113,300 in the fourth quarter of 2006 as compared to that same quarter in 2005.

The median price in the West region increased slightly (+0.3 percent) to $155,000 in Q4 2006 as compared to Q4 2005. There was considerable county variability within the region, with some counties experiencing increases in their median price and others declining. The strongest median price appreciation was seen in La Crosse County where the median price rose 9.5 percent to $144,300. It is interesting to note that volume was also up slightly in the county, suggesting that relatively strong demand conditions have likely pushed median prices up over the period. Two other counties experienced solid median price growth. Prices in Chippewa County grew 5.1 percent to $128,000 and Dunn County median prices were up 4.3 percent to $151,700 in the fourth quarter. Both of these counties saw sales volume fall, implying that higher prices have had a dampening effect on demand. Both Pierce County (+0.4 percent to $186,700) and St. Croix County (-1.3 percent to $191,700) experienced very small changes in their median prices, and Eau Claire County was off its Q4 2005 pace somewhat more (-5.8 percent to $130,700). Finally, the combined Buffalo, Trempeleau and Pepin Counties saw their median sales price fall 24.9 percent to $88,200. Given the strong prevalence of second homes in this market, it is undoubtedly the case that the mix of homes that sold in Q4 2006 was qualitatively different from those that sold in that same quarter in 2005.

The median home sale price in the Southeast region was unchanged at $176,400 in the final quarter of 2006 as compared to the fourth quarter of 2005. Two counties saw their median prices rise modestly over the period. The median price rose 2.8 percent to $194,500 in Walworth County and was up 1.4 percent to $156,000 in Milwaukee County in the fourth quarter. The remaining counties experienced median price reductions ranging from 1.2 percent to 8.1 percent. Four counties were down less than 3 percent over the period. Specifically, the median price fell 1.2 percent to $155,000 in Racine County; it dropped 2.1 percent to $137,100 in Sheboygan County; median prices declined 2.2 percent to $169,100 in Kenosha County; and they were down 2.3 percent to $242,000 in Waukesha County. The two counties that had their median price fall more than 6 percent were the two northern counties in the Milwaukee metropolitan area. The median price in Washington County was down 6.7 percent to $198,200 and it fell 8.1 percent to $225,000 in Ozaukee County. In both of these areas sales volume was down over the same period, suggesting that demand conditions have weakened over the past year in both counties.

Median prices in the Central region were down very slightly, just 0.2 percent to $122,900 in the fourth quarter of 2006 as compared to that same quarter in 2005. The strongest county in the region was Adams County where median prices rose 6.7 percent to $160,000. While Adams County has relatively low volume, two other counties with a more significant population base also experienced growth in their median price. Specifically, the median price in Wood County grew 4.5 percent to $100,000 and Portage County was up 1 percent to $135,700. The largest county in the region, Marathon County, was down slightly (-0.7 percent to $132,000), and Waushara County fell more substantially (-6.6 percent to $125,000). Finally, the largest median price decline was seen in Clark County, where the median price dropped 28.7 percent to $65,000. This county has a moderate level of volume (29 units in Q4 2006) and it is unlikely that the mix of homes that sold remained constant over the period. Rather, it is likely that at least part of the reason for the price reduction in Clark County is that homes that sold in the fourth quarter of 2006 were generally smaller or perhaps in less desirable locations than those that sold in Q4 of 2005.

The largest median price reduction among the six broad regions of the state was found in the North region, where the median price dropped 3.8 percent to $125,000 between Q4 2005 and Q4 2006. As is often the case, countywide median price variability is somewhat pronounced in the North since it has large numbers of second homes in addition to primary residences. The most recent quarter is no exception, where several counties saw median prices grow by double digits and others experienced similarly sized reductions in their median price over the period. The largest increase in the median price was found in Iron County, where the median sales price was up 60.1 percent to $98,000. This was followed by Langlade County, which was up 28.6 percent to $78,300, and Price County, which grew 26.3 percent to $68,200. Also strong were Taylor County (+20.6 percent to $135,000) and Douglas County (+14.7 percent to $130,000), both on volume under 30 units in Q4 2006. In addition, solid median price growth on slightly higher volume was seen in Ashland and Bayfield counties, which are combined for reporting purposes (+9.3 percent to $117,500), and also Rusk County (+6.7 percent to $106,700). Median prices were relatively flat in Polk County (+1 percent to $154,500) and also in Barron County (-1.4 percent to $127,300). Two of the larger counties in the region experienced moderate reductions in median prices. That is, Vilas County dropped 5.3 percent to $162,900 and prices were down 5.4 percent to $132,500 in Oneida County. Two modestly sized counties also had relatively large median price reductions. Burnett County was down 7.4 percent to $122,200 and median prices were down 8.3 percent to $88,900 in Lincoln County. Finally, three counties saw their median prices fall more than 20 percent over the period. Washburn County fell 22.5 percent to $143,300 even as its volume slid 35 percent and similarly, Sawyer County fell 27.9 percent to $146,700 and its sales volume in Q4 2006 was off the Q4 2005 pace by almost 43 percent. Finally, Forest County experienced a 33.4 percent reduction in the median home price to $73,300 while its volume fell about 23 percent. These findings point to the volatility of second home markets in the region.

The Wisconsin REALTORS® Association is one of the largest trade associations in the state, representing over 17,000 real estate brokers, sales people and affiliates statewide. Sales estimates for the state are provided by the National Association of REALTORS® which seasonally adjusts quarterly sales figures. All county figures on sales volume and median prices are compiled by the Wisconsin REALTORS® Association and are not seasonally adjusted. Median prices are only computed if the county recorded at least 10 home sales in the quarter.

Wisconsin Housing Statistics Online
 

Printable Copy of this Press Release

Q4 comparison from 2005 and 2006 Spreadsheet

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