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The Good
News About Real Estate Today
REALTORS® Launch Statewide TV and Radio
Real Estate Awareness Campaign Emphasizing Positives of Market
Date:
February 4,
2008
MADISON, WI
– All real estate markets are not the same, and in Wisconsin,
there’s more good news than bad. Explaining this reality to
consumers is the goal of a new advertising campaign sponsored by
the Wisconsin REALTORS® Association (WRA) and the National
Association of REALTORS® (NAR).
“The fact is today’s real estate market,
especially in Wisconsin, is full of great opportunities, if
people take the time to look into it,” said Mike Spranger,
Chairman of the Board of the WRA. “Our ads are designed to
highlight the good news and invite consumers to take a second
look at today’s market. ”
The WRA plans to invest $150,000 in additional
funds to support the National Association of REALTORS® market
awareness campaign. The REALTOR® ads will promote the fact that
all real estate markets are different and consumers should check
market facts in their area before deciding whether buying or
selling at this time is right for them. “There is no such thing
as a single national real estate market, despite news reports
that throw around lots of large, scary numbers and focus on the
negative,” said Bill Malkasian, President of the WRA. “But in
Wisconsin, we have very favorable market fundamentals,
especially in selection, price and interest rates.”
The REALTORS® television and radio advertising
campaign will run from February through November, with heavier
buys between now and the end of June, as the market ramps up to
the prime summer selling season. In mid-February, the campaign
will add an aggressive online component with banner ads on
frequently-visited Web sites such as homes.com, hgtv.com,
packerchatters.com, wissports.net, accuweather.com, nytimes.com
and more.
“Our goal is to reveal the truth about how strong
Wisconsin’s real estate market really is and encourage consumers
to take a closer look,” Malkasian said. “We think they’ll like
what they see.”
For more information regarding market facts,
trends and real estate news, visit
www.wra.org/housingfacts.
About the WRA
The Wisconsin REALTORS® Association is one of the largest
trade associations in the state, representing over 19,000 real
estate brokers, sales people and affiliates statewide. Its
membership includes REALTORS®, appraisers, inspectors, affiliate
members and literally anyone involved with the real estate
process. Members can take full advantage of a wide variety of
products and services to assist with day-to-day business,
including a legal staff, education, political representation and
a number of print and online publications. For more information
on the WRA, visit www.wra.org.
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