In the last few issues of the Wisconsin REALTORŪ, this column presented research from broker focus groups and consumer surveys that has guided the WRA's strategic thinking. This month we have teamed up to present some additional data to you that was derived from a survey we undertook in cooperation with Real Trends and Steve Murray of Colorado, our strategic planning consultant. The WRA is investigating whether it should expand its legal/risk assessment services to provide members with additional resources to address risks associated with both real estate-related and non-real estate business operation issues within their brokerage firms. In order to determine the best way to address these issues, we undertook a survey of 250 firms within the state to see what we could learn. After about 100 firms responded confidentially through the Murray consulting firm, we identified some of the following issues. Areas of General ConcernReal Estate Law Risk Listed in the "other" category were several issues relating to business practices (although there was no additional information to provide insight into that category), procuring cause, and the "no call list."
Business Law Risk
Areas of Real Estate and Business Risk: Concern and KnowledgeAs seen in the chart below, the responding firms indicated relatively higher level of concern than knowledge about both business and real estate law risks. These firms are clearly more concerned, as we saw in the general section previously, with the potential for real estate risk than they are for more general business risk. However, they also feel more knowledgeable about real estate risk than business risk.
There was a significant variety of answers regarding the overall knowledge about various business and real estate risks, as can be seen in the chart below that outlines how brokers perceived their level of knowledge about the various types of risks. Consistent with their overall sense of concern and knowledge about real estate and business risks, brokers seem to feel that they have above average knowledge about contracts, disclosure and agency representation, and below average knowledge about the more business-oriented risks like employment law, the Patriot Act, and landlord/tenant rules. Of interest is the average knowledge about liability, which would seem to go hand in hand with an understanding of disclosure and inspection-type risks.
Actions Taken By Firms to Avoid RiskThe various approaches that firms use to manage risk have been grouped into categories for the benefit of assessment. These include:
Attorneys and Insurance
Policies and Procedures
Assessments
Agent Training and Management
Off Load Risk The survey team has also proposed a series of recommended practices and programs that the WRA could explore to remedy and assist brokers and agents within real estate and business law management. These practices and programs will be discussed in relation to the WRA operational budget for next year when the WRA's 2003/2004 leadership team meets in Madison on July 10, 2003. We will recommend to the leadership team that the WRA expand its in-house legal capacities to address many of these new and existing business risk issues. We will also recommend that we redesign our broker and sales agent informational material to better reflect the use of electronic messaging. In addition, we hope to expand our Legal Update information to all agents via electronic distribution methods. In the end, we hope to increase our legal flow of information to brokers in the areas of risk and supervisory management. Overall, expect the WRA to increase its competency in helping you wade through the business and risk issues facing your real estate brokerage business. We think the WRA is doing a great job in that area now, but we have the ability to do even better. Return to On-Line Publications
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| Committee/Description |
2003-04 Chairman |
Staff Liaison |
| Wisconsin Realtors Foundation: Administers scholarship programs. | Linda Schubring | William Malkasian |
| Recognition Committee: Oversees the WRA volunteer awards and recognition programs | Pete Didier | William Malkasian |
| Convention: Plans the Annual Convention. | Joyce Bytof | Kitty Kuhl |
| Winter Convention: Plans the Winter Convention. | Donna Rule | Kitty Kuhl |
| Equal Opportunity: Monitors fair housing, affordable housing, and diversity laws and issues; develops resources for fair housing law compliance. | Char Glocke | Debbi Conrad |
| Legal Action Fund: Selects and funds legal expenses in administrative matters and cases which are of statewide interest and concern to the real estate industry. | Chris Howard | Debbi Conrad |
| Professional Standards Procedures Work-group: Committee develops education guidelines for state/ local Professional Standards training and reviews NAR Professional Standards revisions. | Kevin King | Rick Staff |
| Professional Standards Hearing Panel: Resolves allegations of ethical violations and controversies between REALTORSŪ as described in the WRA bylaws. | Liz Weirich | Rick Staff |
| Public Policy: Studies the legislative proposals introduced in the state legislature, which affect the real estate industry, recommends legislation and administrative rules to be sponsored and recommends WRA positions on state referenda ballot issues. | Dan Lee | Michael Theo |
| RPAC Trustees: Provides political education training and fundraising programs for political action; oversees RAP program. | Matt Miller | Michael Theo |
| Real Estate School: Plans and oversees pre-license sales, broker and appraiser education, continuing education, GRI and DR Conference. | Kathy Allison | Kitty Kuhl |
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