2017 Broker Summit

December 7, 2017 | Milwaukee Marriott West

The WRA’s event designed for brokers, owners and managers is back this year on December 7 in Milwaukee. With a one-day Disney Institute program, you’ll learn elements of Disney’s approach to quality service and leadership that may apply to your own work.disney_institute_d1

One-day Disney Institute program

Broker Summit’s tailored Disney Institute program focuses on two core competencies of the Disney Approach Series: leadership excellence and quality service. With this two-part tailored instruction, you’ll discover new principles to guide you to improving your leadership qualities as well as enhancing the quality of service you provide to customers and clients.

These powerful learning experiences are not about your brokerage becoming Disney, but rather,  how you can learn to adapt Disney's principles to your own business.

Part one: Disney quality service

Of course agent professionalism, industry knowledge and modern technologies are key factors in your brokerage providing excellent service. But excellent service goes beyond this — excellent service comes from understanding and then exceeding your customers’ expectations by implementing the right processes and services. 

Exceptional service becomes possible when the right framework unites people and processes. Not only does this high level of service give you a strong competitive edge, but it also increases customers’ willingness to return to your brokerage and recommend your brokerage to others. And with more than 90 years of world-renowned customer service, no one understands excellent service quite like Disney!

In Disney’s quality service program, you’ll learn how to:

  • Differentiate your service to become a provider of choice. 
  • Explore quality service standards to help you create a consistent service experience. 
  • Use tools to gauge the needs, wants, stereotypes and emotions of your customers at an individual level. 
  • Develop a culture that consistently delivers exceptional service. 
  • Recover effectively from a service failure and turn it into an opportunity to strengthen customer relationships.

Part two: Disney leadership excellence

Leadership is more than just being the boss — leadership in real estate is about creating sustained, positive transformations within all individuals involved in a brokerage. Great leaders align their values and vision with the values of the business, and great leaders then operationalize those goals for the future.

To demonstrate these attribute, leaders passionately communicate the shared vision, and they practice what their company stands for. Leaders also cultivate committed and engaged employees who strive to lead as well. This approach to leadership is responsible for The Walt Disney Company’s legacy known across the globe today. Are you ready to enhance your leadership qualities?

In Disney’s leadership excellence program, you’ll learn how to:

  • Identify the personal and organizational values that drive you as a leader to carry out your vision as well as the organization’s. 
  • Align personal values and organizational values to enthusiastically support the shared vision. 
  • Operationalize culture-building and team support by understanding your values-infused role.
  • Develop strategies to sustain your organization’s values and vision in both good times and bad.
  • Build your own personal legacy as a leader.

About Disney Institute 

As the trusted voice on the Disney approach to customer experience, Disney Institute uses business insights and time-tested examples from Disney parks and resorts worldwide to inspire individuals and organizations to enhance their customer experience using Disney principles.

For nearly three decades, Disney Institute has helped professionals use an immersion of leadership, service and employee engagement to discover how to positively impact their organizations and customers they serve. Unique to Disney Institute is the opportunity to go behind the scenes in a “living laboratory” to observe firsthand how Disney methodologies are operationalized and how they can be adapted and applied to any work environment.

Conference Agenda

Conference Time: 9:00 a.m. – 4:30 p.m. 
Registration: 8:00 a.m.
Exhibits Open: 8:00 a.m – 3:30 p.m. 
Lunch Included. 


Milwaukee Marriott West

W231 N1600 Corporate Court
Waukesha, WI  53186

Room reservations: 877-651-7666
Room rate: $115
Release date: November 15, 2017
Hotel website: click here

As to Disney artwork/ properties: © Disney


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