Broker Summit 2019

December 11, 2019 | Pre-conference CE

1:00 p.m.¬† ‚Äď 4:30 p.m. ‚Äď CE Course 3: Wisconsin New Developments for Supervising Brokers

This session explores the major trends shaping ‚Äď and re-shaping ‚Äď the real estate industry. From consumer demographics to industry composition, Matthew looks at the landscape that real estate professionals will navigate in the upcoming year and outlines key techniques for leveraging technology trends, digital marketing, diversity markets and more. Always engaging and entertaining, Matthew will reveal exciting opportunities in the emerging patterns of tomorrow‚Äôs housing industry.¬†

Speaker: Jennifer Lindsley, Director of Training and Staff Attorney, WRA 

December 12, 2019 | Broker Summit Conference

8:00 a.m.¬† ‚ÄstRegistration, coffee and pastries available

8:00 a.m.¬† ‚Äď 3:00 p.m.¬†‚ÄstExhibits open

9:00 a.m.¬† ‚Äď 10:15 a.m.¬†‚ÄstOpening Session:¬†‚ÄúEconomic and Housing Outlook: Does the Recovery End Here?‚ÄĚ ¬†

Speaker: Mark Eppli, Director, Graaskamp Center for Real Estate at the UW-Madison School of Business 

10:15 a.m.¬† ‚Äď 10:30 a.m.¬†‚ÄstBreak

10:30 a.m.¬† ‚Äď 11:45 a.m.¬†‚ÄstKeynote: ‚ÄúDisruption or Opportunity?‚Ä̬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†

As a real estate broker, owner or manager, your career is full of challenges, and how you view and conquer those challenges can make or break your business. In the ‚ÄúDisruption or Opportunity?‚ÄĚ keynote, Better Homes & Gardens (BHG) Vice President and Chief Operating Officer Craig McClelland will explain how he transformed disruptions in business into opportunities to thrive ‚ÄĒ and how you can do the same.

Craig will examine how you can continue to build a sustainable model for the future of your brokerage while dealing with disruptions from every side. Reflecting on his past experiences of overcoming adversity, Craig will review each disruption BHG has encountered over the past 10 years and discuss how the company responded. Craig will further review the iBuyers plan and explain how the plan affected his local market as well as his company’s response. 

You’ll leave the keynote armed and ready to welcome new disruptions in your business and morph them into opportunities to succeed.

Speaker: Craig McClelland, VP and COO, Better Homes & Gardens Real Estate Metro Brokers

11:45 a.m.¬† ‚Äď 12:30 p.m.¬†‚Äď Lunch (included in fee)

12:30 p.m.¬† ‚Äď 1:30 p.m.¬†‚ÄstWorkshops ¬† ¬†¬†

The Reality of Risk in Real Estate                       

Join this lively discussion about why risk management is important for your business and reputation with a focus on the growing threat of cyber liability affecting agents and brokers today. This presentation includes real-life case studies highlighting areas of risk and provides helpful tips on how to avoid being involved in a claim.

Speaker: Lisa Scoble, VP ‚Äď Program Business, Pearl Insurance

Reconnecting Agents with the Office

The real estate brokerage is in flux, and more and more agents do not work in the office. Those who work entirely remotely say they are less likely to be involved in workplace goal-setting, receive feedback from coworkers, or participate in performance reviews with managers, according to a Gallup report. What can we do to adapt to the future?  

By creating a culture of "wow," you can make your office become a productive work hub. This session explores creating a culture to motivate your agents to come to the office, be part of the team and create a unified work environment. This session will also review liability and responsibility as brokers based on state laws affecting the management of agents. You'll leave with a handful of ideas to change your practice and brokerage.

Speaker: Lee Barrett, Broker/President, Barrett & Co. Inc.                         

Five Steps to Five Stars! Strategies, Scripts and Insider Secrets                

Are your agents frustrated by requesting recommendations that never materialize? This session is for you. Spend a power hour learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts and step-by-step processes your agents can use to turn their requests into reviews and their reviews into new sources of consistent business!

Speaker: Pam Ermen, President, Real Estate Guidance
Understanding the DSPS Complaint Process                                                           

Uh oh, a complaint has been filed against you with the Wisconsin Department of Safety and Professional Services (DSPS)! Now what do you do? This presentation will address:

  • The DSPS complaint process.
  • The most important thing you can do when a complaint has been filed against you.¬†
  • The purposes of discipline.
  • Types of discipline.
  • Common areas of non-compliance.

This presentation aims to dispel the fear of the DSPS complaint process. After this presentation, you will be able to better navigate the complaint process should a complaint be filed against you

Speaker: Sarah Norberg, Attorney, Division of Legal Services and Compliance, DSPS

1:30 p.m.¬† ‚Äď 1:45 p.m.¬†‚ÄstBreak

1:45 p.m.¬† ‚Äď 2:45 p.m.¬†‚ÄstWorkshops ¬† ¬†¬†

Bring It! WRA Attorneys Answer Your Legal Questions                       

The WRA attorneys will be available to offer insight into recent and commonly asked legal questions as well as answer your questions. Bring your most challenging questions to this session.

Speakers: Cori Lamont, Senior Director of Legal and Public Affairs, WRA and Jennifer Lindsley, Director of Training and Staff Attorney, WRA

Developing Your Exit Strategy for Your Business

This session will help you prepare your company for a changeover ‚ÄĒ a process that can take years to set up and requires a concrete plan. Specifically, this session will explore:

  • Building a brand: How to ensure that you have a broad database with accurate client information so you can create the highest value for your business.
  • Asset value: Income value and team value and how these affect your assets.¬†
  • Financial: Various transfer, sales and franchise models you may use in the event of an exit.

Speaker: Lee Barrett, Broker/President, Barrett & Co. Inc.                         

Technology ... Your Competitive Edge!   

You teach your agents to develop their points of difference and USPs in order to recruit new clients and retain the ones they have. So, what about you? How do you set yourself apart in a way that better serves the agents you have and attracts the ones you want? In this session, you’ll discover how a creative and dynamic use of technology in your daily routine can not only make you more efficient and effective, but can help build a compelling and desirable work environment for everyone.

Speaker: Pam Ermen, President, Real Estate Guidance
Got a Dispute? Your Association Is Here to Help                                                         

Did you know your WRA membership includes dispute resolution services? Learn about how your association can be a valuable resource, whether there is a failure of communication, a possible ethics violation, or a question of procuring cause. The association is there to assist with services including REALTOR¬ģ ombudsman and mediation services. Looking to promote professionalism, facilitate resolution between brokers or brokers and consumers? Join us to learn more.

Speaker:¬†Scott Bush, VP of Operations, Greater Milwaukee Association of REALTORS¬ģ¬†¬†and Tracy Rucka, Director of Professional Standards and Practices, WRA

2:45 p.m.¬† ‚Äď 2:55 p.m.¬†‚ÄstBreak

2:55 p.m.¬† ‚Äď 3:55 p.m.¬†‚Äď Closing Session: "Humaneering: The Value of Being Human in an Artificial Intelligence-driven World"¬† ¬† ¬† ¬† ¬† ¬† ¬†¬†

Computer technology is advancing faster than at any time in history, and with those changes are major shifts in how we experience the world. Closing Session will explore the current and potential reach of artificial intelligence and machine-learning technologies, expose exaggerated fears, and help you understand what to focus on to prepare for a future that is closer than you may imagine. Plus, don't miss the prize drawing at the session! Must be present to win. 

Speaker: Jeff Turner, Entreprenuer in Residence, Second Century Ventures

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