Certified Residential Specialist

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The Certified Residential Specialist (CRS) is the professional designation offered by the Residential Real Estate Council. The highest designation awarded to sales associates in the residential sales field, the CRS designation recognize

s professional accomplishments in both experience and education. 

Important: New 2018 CRS designation requirements 

Upcoming courses 

CRS Two-day Course: Effective Buyer Sales Strategies   


October 1-2, 2018 | 8:30 a.m. – 5:00 p.m. 

Top sales associates enjoy a competitive advantage because they understand what motivates and influences their customers. The CRS “Sales Strategies” course gives you the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient. You will learn how to work with today’s new buyer through effective strategies like counseling, salesmanship and negotiation so you can secure customers for life! 

Course topics 
You'll learn these topics and many more in this course:
  • Negotiation skills: keys to successful negotiation, various strategies and more.
  • Working with today's homebuyers: analysis of American lifestyles, DISC behavioral model, hot prospects, buyer behavior and more.
  • Qualifying and counseling your buyers: prospecting, the buyer consulting interview, preparation to buy and more.
  • Selecting the home and preparing to buy: what consumers want, home and neighborhood selection, buying signals and more.
  • Overcoming objections and closing the sale: handling objections, negotiation theories and philosophies, presenting the purchase agreement and more.
Course takeaways

After attending this course, you'll be able to:   

  • Implement specific prospecting systems to attract buyers.
  • Communicate effectively with buyer prospects.
  • Prepare, plan and conduct an effective buyer interview.
  • Develop successful selling strategies and techniques for different categories of buyers, including local and out-of-town buyers.
  • Ask closing questions and respond to objections.
  • Demonstrate effective negotiating techniques.
  • Build a continuing and ongoing base of referral business by using effective customer service techniques.
  • Recognize technology tools of e-commerce to effectively service buyers' needs.
Course details
  • Time: 8:30 a.m. – 5:00 p.m. both days.
  • Location:  WRA headquarters live / classroom webcasts to Eau Claire, Kenosha, Mosinee, Sheboygan and Woodruff.
  • Instructor: Jackie Leavenworth.
  • Credits: This course qualifies for 16 CRS credits, two GRI live elective credits and is approved for six hours of 2017-18 CE elective credit. 
  • Sponsor: Courses are co-sponsored with the Wisconsin CRS chapter. 
  • RRC member discount: If you are a Residential Real Estate Council (RRC) member, you qualify for a $20 course discount. Call to register.
  • New CRS online testing format: RRC now requires you to take the final exam online. Take your mobile device or laptop to the course(s) to take the test and receive your results immediately. No hard-copy exams will be available. A CRS online account is not necessary.
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