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Expanded Broker Track

Designed exclusively for managers and owners, broker track seminars will help you develop and implement programs to increase agent productivity in your office and overall profitability across your organization.

How to Boost Your Website Conversion  | Tuesday, September 10, 2019 | 1:00 p.m. - 2:00 p.m.

You don't need to spend more money to make your website a conversion machine. It's all about the story you tell. If your website's messaging is unclear, it's costing you potential customers. In this broker track session, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You'll walk away understanding how to create a good marketing story and why it's the most powerful tool to compel the human brain and pocketbook.

Key takeaways include:

  • Draft your website's messaging with clarity.
  • Create clear and compelling messages that sell.
  • Discover the five key features of highly effective websites used by major brands.
  • Review your website's effectiveness by asking seven fundamental questions.

Instructor: Antoine Dupont         

Social Media Mastery  | Tuesday, September 10, 2019 | 2:15 p.m. - 3:15 p.m.

This session covers the basics of Facebook as well as all other current, relevant social media platforms. How to set up Facebook personal and business pages as well as LinkedIn, Instagram, Twitter, Snapchat and Pinterest accounts will be covered. You’ll find out the best practices for each platform in order to provide better service, develop better relationships and brand yourself as the real estate expert for a certain area. You’ll even learn how each audience requires a different message and specific social media strategy.         

Instructor: Jeremias Maneiro

PANEL??????  | Tuesday, September 10, 2019 | 3:30 p.m. - 4:30 p.m.

TBD   

Instructor: SOMEONE  

New Millennium Broker Management  | Wednesday, September 11, 2019 | 9:00 a.m. - 10:00 a.m.

In this session, you'll discuss how a broker can still be tech-savvy on a budget and provide the systems and programs their agents need to in order to provide high-level consumer service. You'll evaluate how you and your brokerage can be seen by consumers as more professional in your marketing, online communications and social media. This session even arms you with ways to effectively manage the online activities of your agents. You’ll get the critical operating activities and business-building technology insight for a new millennium.

Instructor: Jeremias Maneiro


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