2019 Top Broker Track

 2019 Top Broker Track

Are you a broker or owner looking for ways to enhance your brand and retain your agents? Don't miss the Top Broker Track to gain exclusive insight into tools and strategies to improve your brokerage.


Day 1: Tuesday, September 10, 2019

1:00 p.m. - 2:00 p.m.

How to Boost Your Website Conversion

You don't need to spend more money to make your website a conversion machine. It's all about the story you tell. If your website's messaging is unclear, it's costing you potential customers. In this broker track session, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You'll walk away understanding how to create a good marketing story and why it's the most powerful tool to compel the human brain and pocketbook.

Key takeaways include:

  • Draft your website's messaging with clarity.
  • Create clear and compelling messages that sell.
  • Discover the five key features of highly effective websites used by major brands.
  • Review your website's effectiveness by asking seven fundamental questions.

Instructor: Antoine Dupont    

2:15 p.m. - 3:15 p.m.

Social Media Mastery

This session covers the basics of Facebook as well as all other current, relevant social media platforms. How to set up Facebook personal and business pages as well as LinkedIn, Instagram, Twitter, Snapchat and Pinterest accounts will be covered. You’ll find out the best practices for each platform in order to provide better service, develop better relationships and brand yourself as the real estate expert for a certain area. You’ll even learn how each audience requires a different message and specific social media strategy.         

Instructor: Jeremias Maneiro

3:30 p.m. - 4:30 p.m. 

Finders Keepers ‚ÄĒ Train and Retain Those Precious Agents

 You found a new agent who’s a diamond in the rough. Will your training program keep them on your team? You just hired an emerging agent who needs to reach the next level as well as an experienced agent who needs tools and support to put a team and systems in place. Will your retention strategies help keep these agents at your office? When you attend this panel, you’ll listen to a group of industry leaders as they share ideas for helping you train and retain your new, emerging and experienced talent.

Panelists:

  • Mary Jo Bowe, Edina Realty ‚ÄĒ Eau Claire, WI
  • Chris Devincentis, Keefe Real Estate ‚ÄĒ Lake Geneva, WI
  • Scott Klaas, Keller Williams ‚ÄĒ Milwaukee, WI
  • Lana Mohs, EXIT Greater Realty ‚ÄĒ Wausau, WI
Moderator:¬†Lori Muller, Exit Elite Realty¬†‚ÄĒ Appleton, WI

Day 2: Wednesday, September 11, 2019

9:00 a.m. - 10:00 a.m.

New Millennium Broker Management

In this session, you'll discuss how a broker can still be tech-savvy on a budget and provide the systems and programs their agents need to in order to provide high-level consumer service. You'll evaluate how you and your brokerage can be seen by consumers as more professional in your marketing, online communications and social media. This session even arms you with ways to effectively manage the online activities of your agents. Get the critical operating activities and business building tech for a new millennium.   

Instructor: Jeremias Maneiro

1:00 p.m. - 2:00 p.m.

How to Keep Your Agents and Your Sanity

Do you ever wonder about the best ways to retain your existing agents and recruit both new and experienced agents? In this session, you will learn some of the top agent retention strategies, and you'll also learn that recruiting is a long-term, but highly profitable, segment of your business. You'll define your target and learn how to succeed.

Instructor: Nelson Zide

2:15 p.m. - 3:15 p.m.

Zap the Generational Gap! No Mutiny on My Watch

In this session, you'll find out how to keep multiple generations engaged and energized without causing multi-generational mutiny. As a broker or manager, you interact with a variety of people from greater than four generations. Each generational cohort has a different set of assumptions when it comes to communication, collaboration and success, and an accomplished broker is able to recruit new people while successfully keeping seasoned talent happy and productive. This session will show you how to balance the needs of all the generations.

Instructor: Meagan Johnson


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