Agent Bootcamp Track

Are you new to the business and looking for ways to kick your business into high gear? The Agent Bootcamp Track helps newer agents gain valuable practice tips to hit the ground running after the convention.
TUESDAY, SEPTEMBER 15
1:15 PM - 2:15 PM

Panel: Successes of New Agents

Moderator: Sara Whitley

Tired of working long hours without seeing results? Are you looking for marketing ideas to jump-start your business? Do you need tools to develop better systems? Attend this session to learn from agents who have found success. You too can survive and thrive in this business!

Panelists: 

2:30 PM - 3:30 PM

How to Value Your Time and Content: "Remarkitable" Content Planner for Real Estate

REALTORS¬ģ, stop being stressed by what to post online. This session demonstrates how to create a 12-month marketing calendar of relevant content that connects you to the businesses and community that you serve. Discover resources that supply you with content and wake up daily knowing what to post and when to post it.

This seminar will show you how to:

  • Create a target list of local businesses and strategic partners.
  • Find the best hashtags for your business.
  • Plan a social media marketing calendar for annual calculated growth.
  • Increase your online visibility.
  • Implement daily consistency to meet your SMART goals.
  • Leverage your time to better reach your sphere of influence.
  • Build online trust and position yourself as a real estate thought leader.
  • Reduce stress and wasted time.
3:45 PM - 4:45 PM

How One Question Will Change Your Lead Conversion Forever!

Speaker: Ryan Fulcer

Use one simple question to start building a forever relationship with any client or customer. This is not a robotic script or telemarketing trick; it's a simple question that can be used for anyone who dreads picking up the phone or wants to convert more leads. With this question, you’ll stop selling and start building true relationships in seconds. What exactly is this question? This seminar has the answer.

WEDNESDAY, SEPTEMBER 16
9:15 AM - 10:15 AM

Simplified Video Workshop to Eliminate Your Fear of Video

Are you scared to create your first video? Have you ever created a video before? Video is the most engaging form of content today, and in this session, you will create a video as well as reduce any fear you may have about videos.

In this session, you will learn how to:

  • Learn the simplest way to create a video while on the go for free.
  • Enhance your videos with a low-cost video tool bag with tools that will be explained and are guaranteed to make your videos look and sound better.
  • Complete a 60-second video that you can share on any social media channel.
10:30 AM - 11:30 AM

Panel: Mastering the Business

Moderator: Sara Whitley

Join us for this special session as a panel of veteran agents share their experiences and advice for you to grow your business.  Topics up for discussion include: referrals, follow-up, lead generation, technology, daily routines, marketing, and much more. 

Panelists:

Commercial Essentials Track

Searching for ways to branch out into real estate investment and commercial practice? The Commercial Essentials Track at the convention is your first step.
TUESDAY, SEPTEMBER 15
1:15 PM - 2:15 PM

Becoming a 1031 Exchange Expert to Grow Your Business

During this session, you’ll learn about the use of a 1031 exchange through a Delaware Statutory Trust (DST) with a potential of receiving a commission.

Using Inland Private Capital Corporations (IPC) DSTs can help provide clients with an effective tax-deferral strategy by exchanging real property for like-kind real estate. Clients in turn can use all proceeds from the property sale for the purchase of replacement property.

Additional benefits of DSTs include:

  • No management responsibilities
  • Access to institutional-quality properties
  • Lower personal liability
  • Help with estate planning

This session helps you further develop your commercial real estate business and help advise clients by utilizing a 1031 exchange with a DST. Dan, Mike and Jeff will explain how to defer capital gains taxes, shed all property operations’ responsibility, and keep the economic tax benefits of an active investor while reducing liability by acting as a passive investor.

2:30 PM - 3:30 PM

Panel: Wisconsin Commercial Real Estate: What You Need to Know

Moderator: Tracy Johnson

Whether you are new to commercial real estate, participate in investment real estate, or want to enhance your industry knowledge, this session for you. Join this panel discussion for insights from commercial real estate experts who will discuss the state of the market, challenges facing commercial real estate practitioners, and the future of the industry. Panelists will also address the similarities and differences between commercial and residential real estate, focusing on how the two areas complement one another in the marketplace.

Panelists:

3:45 PM - 4:45 PM

Panel: Office Decisions

Moderator: Tracy Johnson

The shutdowns caused by the coronavirus pandemic are having a staggering impact on workplaces and office commercial real estate. As workers return to their offices, there have been vast discussions about working from home, how to open safely and the importance of creating culture. This panel will discuss the way commercial real estate professionals are viewing challenges and opportunities tied to the disruption from COVID-19.   

Panelists:

WEDNESDAY, SEPTEMBER 16
9:15 AM - 10:15 AM

Retail in the Post-department Store (and Pandemic) Era

This seminar highlights a historic journey from downtown retailing in the 1930s, to the construction of 3,000 regional malls in the U.S. with billions of square feet of open air strip center ‚Äúcategory killer‚ÄĚ retail, and ultimately to the era of internet retailing and the demise of most department stores and regional malls. From malls to strip centers to changes in the 1980s, to today‚Äôs era of one-click internet retail, this session provides the complete story of retail's evolution in the U.S. in the 21st century, and you'll gain a firm understanding of how retail will continue to reshape the landscape in the largest consumer market in the world for years to come.

10:30 AM - 11:30 AM

The Myths, Magic and Hidden Realities of Amazon and Online Retail

This seminar will take you from the age of ‚Äúbig book‚ÄĚ catalog retailing to the near-instant retail gratification in the modern era of retail. How big is internet retailing? Is Amazon the largest retailer in the world, and just how big is it? Can anything stop its growth? How much money is made in online retailing, and why are so many native internet brands turning to brick-and-mortar retail for growth? What is Amazon‚Äôs ultimate strategy, and why is¬†it about to open hundreds and maybe thousands of brick-and-mortar stores? From giant myths to stunning¬†realities, this seminar will arm you with information necessary to understand the function and role of both online and brick-and-mortar retail, the intersection of both, and the limits to what each can provide the consumer in the 21st century.

Top Broker Track

Are you a broker or owner looking for ways to enhance your brand and retain your agents? The Top Broker Track gives you exclusive insight into tools and strategies to improve your brokerage.
TUESDAY, SEPTEMBER 15
1:15 PM - 2:15 PM

Does Filling Desks Really Fill Your Bank Account?

Speaker: Ryan Fulcer

This session dives into several myths about how agents’ key performance indicators (KPI) affect your bottom line and which ones should be tracked in your brokerage. Because each broker has different needs, there is no one-size-fits-all solution. Whether you are well-versed with PPP, desk occupancy, positive base and other KPIs, or want to learn more about these concepts, this session will help you determine what you should track and how improving those will affect your bottom line.

2:30 PM - 3:30 PM

Panel: Pivoting in a Changing Business Environment

Moderator: Scott Klaas
Panelists: Panelist names coming soon

Personnel changes, industry disruption, business cycles and other factors can create more career-related uncertainty in our lives than ever before. Embracing change, gaining perspective and becoming resourceful are key to surviving and thriving in our future. Writer and leadership expert Robin Sharma once stated, "the future belongs to those that learn, unlearn and relearn." He was right, and this panel offers you insight into what you can do to prepare.

Panelists:

3:45 PM - 4:45 PM

Building a Culture of "ExSellence" in Today’s Changing Real Estate Business

In today‚Äôs real estate business, there are as many distractions as there are opportunities. Yet amid the tools and technologies that have entered the industry, the most effective strategy in creating a successful office and company is building a culture of ‚ÄúExSellence.‚ÄĚ

Key takeaways from this seminar include:

  • The big three core areas of influence that can make or break an office culture; recruiting is one of them.
  • The four types of agents to hire as well as the three types of agents you need to retain and why.
  • The three critical roles of the office/brokerage leader and their order of importance to building a team of successful agent entrepreneurs.
  • A startup plan to get your office moving toward a culture of "ExSellence."
WEDNESDAY, SEPTEMBER 16
9:15 AM - 10:15 AM

Lessons Learned from Coaching Agents

From focus and discipline to lack of confidence and envy, there are myriad personal attributes that hold many sales professionals back in their careers. If the vital laws of success and the presuppositions necessary to be the best version of yourself continue to be ignored, your career will be far more complicated and less profitable than it could be. What are we really saying and how do we achieve it? Find out in this presentation.

10:30 AM - 11:30 AM

Panel: "If You Can Keep Your Head When All About You are Losing Theirs," Then You'll Be a Broker!

Moderator: Michael Sewell

Being a managing broker can be a daunting job with more responsibilities than time as well as many options on how to handle the position.

This panel of experienced brokers will discuss a few of the issues that can make or break an office:

  • Office culture: We all know a positive office culture is a good thing, but how do we develop and maintain this?
  • Manager, leader, mentor, coach?: What is your role in successfully running an office, and what do agents expect of their broker?
  • Time management: Balancing the varied responsibilities while dealing with the "got a minute?" and "just a quick question" situations that are always there.
  • Maintaining a "presence" in a virtual world: We‚Äôve been headed this way for a while, but now that it‚Äôs here, how do we effectively stay connected to our agents?

Panelists: 

Veteran Agent Track

Looking to take your seasoned business to the next level? The Veteran Track offers you strategies and advanced techniques to maximize business, explore new ways of marketing, gain new leads, master multiple offers and more.
TUESDAY, SEPTEMBER 15
1:15 PM - 2:15 PM

YUSP: Do You Know Your Unique Selling Proposition?

This session will set up feel-good time bombs to expose your value to yourself. Why should a consumer choose you instead of one of the other 1.3 million REALTORS¬ģ? At the end of this session, not only will you be able to define your unique value; you will be able to communicate it effectively.

1:15 PM - 2:15 PM

Negotiate Like a Ninja

There‚Äôs negotiating, but then there‚Äôs negotiating like a ninja. This session highlights what you need to know to take your negotiations to ‚Äúninja‚ÄĚ level.

This session will cover:

  • The three types of negotiations you will find yourself in and when.
  • Four key areas you must know to be successful in real estate.
  • The two most important questions in any buyer or seller negotiation.
  • Negotiating through conflict and difficult personalities.
  • Commission!
1:15 PM - 2:15 PM

Getting in Tune with Your Audience: What Real Estate Rock Stars Can Learn from Real Rock Stars

Are you ready to deliver an amazing performance that will have your fans giving you a standing ovation? This session uses a rock ‚Äėn‚Äô roll theme to show the parallels between the music industry and a successful career in real estate. You‚Äôll explore the history of both industries and how they have adapted and changed with the times as well as the wants and needs of the audience.

1:15 PM - 2:15 PM

Panel: Rising Stars vs. the Masters

Moderator: Becky Merwin

This is how we do it. Learn what is essential to new up-and-comers vs. veteran agents. Panel discussion topics include must-have apps and technology, daily routines and time management, branding and property marketing, lessons learned along the way, and much more.

Panelists: 

2:30 PM - 3:30 PM

10-minute Marketing Plan

At the end of this interactive session covering the wide array of marketing tactics as well as channels from which to employ them, you’ll be presented with a one-page marketing plan to complete.

2:30 PM - 3:30 PM

Go-givers Sell More Real Estate

Most of us think of sales as convincing potential customers to do something they don’t really want to do. This mentality sets up an adversarial relationship and makes the sales process harder than it has to be. If you’ve ever hesitated before picking up that phone to call a prospect, you know this feeling!

It's more productive and satisfying when salespeople think like ‚Äúgo-givers‚ÄĚ: those who cultivate a trusting relationship and focus exclusively on creating value for the other person. This session offers tips and strategies that anyone in sales can apply right away, focusing on the five laws of stratospheric success: value, compensation, influence, authenticity and receptivity. Attendees will learn how to earn more repeat and referral business naturally and authentically through creating value in relationships with past clients.

2:30 PM - 3:30 PM

Give ‚ÄėEm Something to Talk About: Creating a Better Story for Success

Today‚Äôs consumers have high expectations. If you want to be a star these days, you need to find ways to exceed consumers‚Äô expectations. While it‚Äôs one thing to tell a good story about who we are and what we do, it‚Äôs even better when that story can be told by others. Word of mouth can create a ripple effect of success, and in today‚Äôs world, that ripple can be made even stronger thanks to technology and social media. In this session, you‚Äôll learn what the best brands, companies and brokers are doing to go beyond delivering great service to create a memorable experience ‚ÄĒ an experience worth talking about.

2:30 PM - 3:30 PM

Panel: Wisconsin's Role in the November Elections

Moderators: Tom Larson and Joe Murray

This session features two of the smartest and most successful political minds in Wisconsin with vast experience in high-profile political campaigns. Keith Gilkes was former Gov. Scott Walker’s campaign manager in his first two successful statewide elections, and is the founder and CEO of Platform Communications in Madison. Tanya Bjork was a campaign senior advisor to former Democratic Gov. James Doyle, former President Barack Obama and the Hillary Clinton campaign in Wisconsin. In this panel, Gilkes and Bjork will discuss the current political environment in the Badger State and offer keen insights into what the outcomes might be in the November 3 elections. If you like politics and elections, you won’t be disappointed! 

Panelists:

  • Tanya Bjork, Campaign Senior Advisor ‚ÄĒ Gov. Doyle, President Obama, Hillary Clinton campaign in Wisconsin
  • Keith Gilkes, Platform Communications¬†‚ÄĒ Madison

3:45 PM - 4:45 PM

Top Networking Hacks

We know this to be true: in life, it is not what you know, it is who you know. So the question becomes: how do you meet the ones you need to know? Learning these hacks through this workshop can make future networking so easy you will start to look for more opportunities to use your new skills.

3:45 PM - 4:45 PM

Leave Your Mark

REALTORS¬ģ strive to deliver great service in every transaction, but those who can create memorable experiences have a better chance of earning repeat and referral business. Earning ‚Äútop of mind‚ÄĚ awareness with your customers, clients and community is a critical component of a successful business. This session shows you how to achieve this awareness through consistent personal branding, succeeding in the "attention economy," developing a powerful reputation, and leaving a lasting impression.

3:45 PM - 4:45 PM

Appraisal Panel: Insights into the Appraiser's Role in the Transaction

Ever wonder how an appraiser determines value? What can a REALTOR¬ģ do to assist an appraiser in the transaction? Come to this session to hear insights and tips from two excellent Wisconsin appraisal practitioners. Find out how you can work with each to create a smoother road for your clients and their transactions!

Panelists:

3:45 PM - 4:45 PM

The Modern Real Estate Professional’s Guide to Success

Creating valuable content is important to your real estate business growth. In this session, learn how 10 free tools can create an array of timely irresistible content. This session will teach you how to use each tool and incorporate the tools into your daily marketing plan.

For free, you will:

  • Create a content calendar.
  • Remove the background from photos in less than 10 seconds.
  • Match the color palette of any photo.
  • Learn how not to get sued by Getty Images.
  • Consistently use your branded colors and fonts.
  • Convert videos to audio for podcasts and Alexa flash briefings.
  • Convert videos to text for blog posts, emails and daily social posts.
  • Create photo quotes.
  • Repurpose photos and audio to create videos.
WEDNESDAY, SEPTEMBER 16
9:15 AM - 10:15 AM

Build a Successful Real Estate Career as an Introvert

Yes, introverts can be amazing REALTORS¬ģ! Join this session to hear from a proud, self-proclaimed introvert who built a successful real estate career. In this session, discussions will focus on the following:

  • The definition of an introvert.
  • Examples of successful introverted agents, including instructor Ashley Harwood's story.
  • How to use your unique strengths as an introvert in your business.
  • Permission to do things differently.
  • How to change your business, not yourself.
9:15 AM - 10:15 AM

Legislation Station

Stop by to learn about new laws and how they affect your business.

9:15 AM - 10:15 AM

Enneagram 101: An Introduction to the Enneagram for Your Life and Business

The "enneagram" is a personality profile tool that has become very popular recently. This session provides a brief introduction to the enneagram and provides takeaways on how to improve communications and expectations with your customer base.

9:15 AM - 10:15 AM

Panel: Tips, Tricks and Golden Nuggets

Moderator: Bonnie Dixon

Get the real picture from tried-and-true performers in the Wisconsin real estate industry. No big egos allowed; just classic golden nuggets of information, tips and tricks! This panel gets down to the nitty gritty with answers to the questions we all have in this challenging and changing time in real estate sales. No topic is off-limits. Learn from your fellow REALTORS¬ģ who are with us in the trenches day in and day out. Bring along your best question, and we‚Äôll toss it to the panel.

Panelists:

10:30 AM - 11:30 AM

Use Your Energy as a Resource

Did you know there's a third resource we all have, besides time and money? Tap into this important resource: energy! In this session, you'll learn how to use your energy as a tool in your business and manage your energy strategically. This session, beneficial for both introverts and extroverts, will highlight:  

  • The importance of energy management and what happens if you don‚Äôt master this.
  • Shifting mindset around energy, thinking about it as a resource.
  • Identify energy draining and recharging activities.
  • How to journal to collect energy data.
  • Use that data to make better decisions in your business.
10:30 AM - 11:30 AM

Gradually You Build, Suddenly You Have a Business

In this session, Ashton will offer simple steps for building a business that attracts clientele rather than chasing it. With simple tips for lead generation, database management and marketing, this session will lead you toward more sustainability, predictability and profitability in your businesses.

10:30 AM - 11:30 AM

"I'll Take Forms for $200, Alex"

These two approved forms were just revised. ‚ÄúWhat are the condo and residential offer?‚ÄĚ Correct! Come find out what‚Äôs new with the offers.

10:30 AM - 11:30 AM

You Are Essential Now!

Housing is essential! Therefore, real estate professionals are always essential.

On Friday, March 13, 2020, the world changed, and we, as real estate professionals, had to change with the world. What tools and apps do you need to conduct your business in any real estate market? You’ll find out in this seminar.

In addition, this session will also show you:

  • How to generate leads from the comfort of your home at no cost.
  • Equipment to use on the go and in your home office.
  • The one piece of equipment that will change everything.
  • Tools and apps that will set you apart from your competition.
  • And more!
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