insights logo


Millennials are more closely tied to parents for advice and support than previous generations

Millennials Close To Previous Generation

The Millennial consumer

In 2015, the Millennial generation became the largest numerical segment of America's workforce. In 2016, they will become the largest percentage of the workforce. Although Millennials have been slow to enter the housing market, the National Association of REALTORS® indicates that 91 percent of Millennials report that they want to get married and own a home. As they do so — and many have already bought homes — they will become the largest generation of homebuyers in American history. In the first edition of the Insights report, professor Steve Malpezzi of the James A. Graaskamp Center for Real Estate at the Wisconsin School of Business provides information and insights about your future customers. 

Millennials connection to previous generation

Studies by Oxford Economics, the Pew Research Center and the Demand Institute as well as NAR surveys find Millennials’ job behavior — labor mobility, job loyalty, desired job-life balance and importance of compensation — to be similar to other cohorts. Millennials are more likely than previous generations to attend college and are more likely to incur significant student debt. However, in the aftermath of the Great Recession, a larger-than-usual fraction of Millennials have been living with parents. 
Faction of Young Adults Reside With Parents
Source: FDIC 

Copyright 1998 - 2020 Wisconsin REALTORS® Association. All rights reserved.

Privacy Policy   |   Terms of Use   |   Accessibility   |   Real Estate Continuing Education