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What REALTORS® Should Know About Millennials

Millennials Dream Of Home Ownership

Pent-up demand

In 2015, the Millennial generation became the largest numerical segment of America's workforce. In 2016, they will become the largest percentage of the workforce. Although Millennials have been slow to enter the housing market, the National Association of REALTORS® indicates that 91 percent of Millennials report that they want to get married and own a home. As they do so — and many have already bought homes — they will become the largest generation of homebuyers in American history. In the first edition of the Insights report, professor Steve Malpezzi of the James A. Graaskamp Center for Real Estate at the Wisconsin School of Business provides information and insights about your future customers.

Percentage of Millennial workers increasing

Monthly Employment By Age Learn more 

Millennials comprise a third of first-time homebuyers

Homeownership Rate Among Americans

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Millennials want to own a home

Generation Future Hires

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