Here’s a simple truth in real estate: what worked yesterday won’t always work today or tomorrow. And a perfect example of this is marketing. Some marketing techniques you used a few years ago likely aren’t working as well for you today.
Reaching prospective buyers and sellers via marketing is essential to your livelihood in real estate — I hope you agree. So making the necessary changes in how you communicate with them is a must.
In short, you have to adapt. In the span of just a few years, we’ve witnessed a wide-ranging revolution in the way consumers receive and interact with information: the Internet, email, smartphones, social media, wearable technology — the list grows longer every year.
So what kinds of marketing should you consider for 2015?