Pricing Strategy Advisor

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Gain the necessary expertise to be your sellers' trusted advisor when it comes to pricing their home to sell.

Determining property values depends more than ever on professional expertise. Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the PSA certification provides a framework for understanding CMAs, identifying appropriate comparables and making adjustments, pricing and valuation terminology, working with appraisers and much more.


    Upcoming virtual course

    Pricing Strategies: Mastering the CMA

    April 13 and 14, 2023  I  9:00 a.m. – 12:00 p.m. both days | Virtual livestream 

    The key to competitive home pricing is becoming proficient at comparative market analyses. In the Pricing Strategies: Mastering the CMA course, you will learn how to evaluate the existing real estate market to take the guesswork out of pricing homes. 

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    Course topics
    You'll learn these topics and many more:

    • CMA building blocks: Describe key market value concepts and industry standards that apply to the preparation of a CMA. 
    • Getting started and selecting comparables: Recognize and overcome challenges to selecting the best comparables
    • Combining facts and numbers: Distinguish between cost- and market-based adjustment approaches and select the most appropriate approach. 
    • Preparing the CMA: Prepare a CMA document that provides the level of detail and depth of analysis required by the buyer or seller.
    • Presenting the CMA: Present the CMA to the buyer or seller and explain rationale for pricing recommendations.
    • Working with appraisers: Develop skills for working constructively with appraisers and clients through the appraisal process. 

    Course takeaways
    You'll leave this course with the ability to:

    • Determine the market-based value range of a home.
    • Choose the most appropriate comparables for a property.
    • Compile a CMA report for proper presentation.
    • Collaborate with appraisers. 

    Course details 

    • Date and time: April 13 and 14, 9:00 a.m. – 12:00 p.m. both days. Attendance is required for both sessions to receive course credit.
    • Location: WRA virtual course via Zoom. 
    • Instructor: John LeTourneau
    • Credits: Qualifies for one GRI live elective course credit and qualifies as ABR elective course credit when working toward the ABR designation. Does not qualify for CE credit. 

    Course fees

    • Through March 29: $135
    • After March 29: $145
    • At the door: $165

    Register now

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