Pricing Strategy Advisor (PSA) Certification

PSA Designation Logo

Gain the necessary expertise to be your sellers' trusted advisor when it comes to pricing their home to sell.

The PSA at a glance

Determining property values depends more than ever on professional expertise. Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the PSA certification provides a framework for understanding CMAs, identifying appropriate comparables and making adjustments, pricing and valuation terminology, working with appraisers and much more.

The PSA and your practice

 You've heard it before ...

  • "Let's list my house at $500,000 and see who bites." 
  • "My house is worth a lot more than what my neighbor's sold for." 
  • "I don't want anybody to bring an appraiser in here."

Your sellers have unrealistic pricing expectations, sellers have predetermined notions that appraisers and appraisals are bad news, and your ability to create thorough CMAs is a little shaky.

When client misconceptions mix with appraisal obstacles, things can get ugly. 

So what do you do, and where do you start in sorting out these problems? The PSA certification framework is your answer!

More PSA information

Copyright 1998 - 2020 Wisconsin REALTORS® Association. All rights reserved.

Privacy Policy   |   Terms of Use   |   Accessibility   |   Real Estate Continuing Education