In the Spotlight :
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
Ann Handley

Product Description

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in today's content-driven world, everyone is, in fact, a writer.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like webpages, home page, landing pages, blogs, email and marketing offers, as well as on Facebook, Twitter, LinkedIn and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.


Member: $16.99 | Non-Member: $18.99
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