Why Use a REALTOR® Campaign Overview

Why Use a REALTOR® Poster Image

Run Dates: January 2008 - November 2008

This campaign is now complete. It was designed to educate consumers about the value of hiring a REALTOR®. The campaign, featured two buyer-focused advertisement:

  • "Building Wealth“ emphasizes the importance of homeownership in creating long-term wealth. Using data from respected third-party sources, the materials demonstrate the effect that homeownership has on household wealth.
  • "Home Values“ demonstrates the long-term value of housing as an investment, sharing NAR housing data that shows home values nearly double every 10 years.

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