Seniors Real Estate Specialist

Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Do you know how to address their needs?


The needs and wants of this demographic differ from the first-time homebuyer excited about a starter home or from the expanding family looking for additional bedrooms. Do you know how to properly serve your 50+ clients? A Seniors Real Estate Specialist (SRES) designation equips you with the knowledge and skills to work with senior clients and customers.

SRES REALTORS® also draw upon the expertise of a network of senior specialists, such as estate planners, CPAs and eldercare lawyers, and are familiar with local community resources and services in a mission to help seniors navigate the financial, legal and emotional issues that accompany the sale of the home.

Upcoming course

Seniors Real Estate Specialist Designation Course

August 3-4, 2020  I  8:30 a.m. – 5:00 p.m. each day  I  Virtual Course

The SRES two-day virtual course arms you with the key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues. Course topics include characteristics of the 50+ market, developing trends of the boomer generation, how other generations — such as X, Y and Z — emerge to play a vital role toward the new real estate market of tomorrow, and much more.


Course topics

You'll learn about these topics and many more in this course:

  • The 50+ market: Aging myths and realities, working with Baby Boomers and interviewing elders.
  • 21st century retirement: The home serving as an asset vs. anchor, retirement locations and the changing concept of retirement.
  • Aging in place: Adapting a home for aging in place, converting a second home and universal design standards.
  • Independent living: The housing cycle, Housing for Older Persons (HOPA) and various types of independent housing.
  • Housing options for assistance: Downsizing, continuing care retirement communities, skilled nursing facilities and more.
  • Financing: Reverse mortgage benefits and alternatives, home equity conversion mortgages and installment sales. 
  • Tax matters: Delcaring a domicile, capital gains tax on the sale of a converted second home, tax-deferred 1031 exchanges and more.
  • Legal matters: Risk management issues, the death of a client, life estates and trusts, and more.
  • Marketing and outreach: Value proposition, marketing to the 50+ market on the web and lawful target marketing. 
  • Working with buyers and sellers: F.O.R.D. interview, viewing and showing properties, schemes and scams, elder abuse and neglect, and more.
  • Building a team and resource bank: Vetting team members, the SRES team and finding an elder law attorney.

Course takeaways

You'll walk away from this course with the ability to:

  • Evaluate your market area attractiveness to the 50+ market.
  • Guide buyers and sellers through decisions regarding downsizing or moving into senior housing.
  • Help clients integrate the disposition of real property into estate plans.
  • Appropriately and effectively counsel 50+ buyers and sellers.
  • Recognize mortgage finance as well as loan schemes and scams that victimize 50+ borrowers.
  • And much more!

Course details

  • Date and time: August 3-4, 2020, 8:30 a.m. – 5:00 p.m. both days
  • Location: Virtual course via Zoom
  • Instructor: Joanne Chando
  • Credits: Qualifies for one elective course credit to be applied toward the ABR designation. Also qualifies for two GRI live elective credits. Approved for six hours of 2019-20 CE credit in lieu of courses 5 and 6.
  • Course fees:
    • Through July 20: $260 member  |  $280 nonmember
    • After July 20: $280 member  |  $300 nonmember
    • At the door: $320 member  |  $340 nonmember
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