Seniors Real Estate Specialist

Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Do you know how to address their needs?


A Seniors Real Estate Specialist (SRES) designation equips you with the knowledge and skills to work with senior clients and customers.

SRES REALTORS® also draw upon the expertise of a network of senior specialists, such as estate planners, CPAs and eldercare lawyers, and are familiar with local community resources and services in a mission to help seniors navigate the financial, legal and emotional issues that accompany the sale of the home.

Upcoming Course: SRES Two-Day Core Course  .  March 4-5, 2015

The SRES two-day core course will help you learn and build key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues. Course topics include characteristics of the 50+ market, developing trends of the Baby Boomer generations, how other generations — such as X, Y and Z — emerge to pay a vital role toward the new real estate market of tomorrow, and much more.

Date/time: March 4-5, 2015, 8:30 a.m. – 5:00 p.m. both days.

Location: Madison (live host site) / live classroom webcasts to Appleton, Eau Claire, and Mosinee. (Click here to find your specific location.)

Register online: Click here.

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See what instructor Rich Hart has to say about the March SRES course in his video below!

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