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Seniors Real Estate Specialist

SRES LogoClients over the age of 50 represent the fastest growing market in real estate. Why are they moving?

  • To be closer to grandchildren.
  • To start that vineyard they’ve always dreamed of.
  • To address health concerns.

The list goes on and on. Can you speak to their unique motivation? Do you know how to counsel them about their options? This is the kind of distinction that can set you apart. You can be their hero.

The Seniors Real Estate Specialist (SRES®) designation is the only designation and marketing program specifically designed to serve senior property owners (age 50 and older). SRES® designees demonstrate requisite knowledge and expertise to counsel senior clients through the major financial and lifestyle transitions involved in relocation, refinancing or selling a home.
The National Association of REALTORS®' SRES® Council is the largest and most comprehensive seniors program in the real estate industry. SRES® promotes member success by providing high-quality training and tools necessary to position designees as the trusted real estate resources for the senior market.

The two-day training program required for the SRES® designation offers the unique opportunity to learn and build key skills in counseling seniors through real estate transactions.

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