Implicit Bias
The WRA is dedicated to improving the diversity, equity and inclusion within our communities and industry. One specific component of this endeavor is to help educate our members and the public about implicit bias.
Bias, a preference for or an
aversion against someone or against a specific thing, is often discussed. However, in the context of fair housing, implicit bias is less frequently discussed. Implicit bias is the automatic association that emerges instantly in our unconscious brains
regarding groups and identities like race, sex, age or religion.
If we are not honest with ourselves first, we will never be able to address the broader societal issues associated with discrimination. With honesty and self-reflection, we can learn to combat implicit bias in real estate and beyond.
Implicit bias campaign
Launched in the February 2022 issue of Wisconsin Real Estate Magazine! Designed to educate the REALTOR® community about implicit bias, this campaign highlights a simple image of one individual with three arbitrary nouns as descriptions
of the individual. However, the last noun for the entire campaign is always “homeowner.” The campaign images may be the faces of your prospective clients, customers, buyers, sellers, renters, landlords, investors, lenders, title agents, attorneys,
members of your community or your fellow REALTORS®.
To view the full size of the ad, print and post in your office, click the "download ad" button beneath the ad. Starting in February 2022, new ads will be released monthly!
Implicit bias ad 1
A father? A teacher? A homeowner?
Download ad >>
Implicit bias ad 2
A grandfather? A banker? A homeowner?
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Implicit bias ad 3
Parents? Entrepreneurs? Homeowners?
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Implicit bias ad 4
Friend? Professor? Homeowner
Download ad >>
Featured Implicit Bias Video
Bias Override: Overcoming Barriers to Fair Housing
Let's Talk Implicit Bias
REALTOR® reactions to NAR's implicit bias video
Wisconsin REALTORS® share their reactions and stories after watching different segments of the National Association of REALTORS®’ (NAR) implicit bias video.
Reaction to: Video opening scene
"I’ve not hired two potential clients who used the N-word during our consultations. I’ve fired one on the spot for using the N-word."
Tim Klingman, North Shore Homes Inc., Milwaukee
Read full narrative
Reaction to: "Real estate agents as gatekeepers and guides" segment
"Like a swift kick to the gut. That’s how it felt for me listening to that story in Bias Override ..."
Annie Zambito, Compass Wisconsin, Lake Geneva
Read full narrative
Reaction to: "Blockbusting" segment
"The Fair Housing Act has made it so that this discrimination and blockbusting will not happen to anyone of any color again and if it does there are laws now to protect. I am a REALTOR® and a Black woman, and it's hard for me to believe REALTORS® did these unspeakable acts, but our country was going through and dealing with human rights and civil rights issues at that time and still to this day. So I am grateful and thankful for the Fair Housing Act."
Rae McWhorter, Coldwell Banker, Racine
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Reaction to: "What is Bias" segment
"We just have to remember that each person is an individual, a human being. Also remembering who we are today is not who we were yesterday or will be tomorrow and we should not make an opinion on a person from a snap picture view of them because we are so much more than that."
Luis Garcia, Homestead Realty Inc, Wauwatosa
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Reaction to: "Interventions/ Bias Override Protocols" segment
"When we meet new clients at
the office, we ask the questions about their preferences in regard to location,
features, price, financing options… How about asking if they have any special
needs in order to serve them better?”
Tatyana Bratishko, Shorewest REALTORS®, New Berlin
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Reaction to: "Historical context and stereotypes" segment
"I believe that the first
step to overcoming historical context and stereotypes relating to
discrimination and bias in real estate is admitting that it happened, in
extremely suppressive ways that we’re still seeing the impacts of today.”
Brad Lois, Bear Realty, Burlington
Read full narrative
Implicit bias resources