Survey Monkey

 Emily Zampardi  |    August 17, 2015
In the real estate world, word of mouth is the very best form of promotion. Since your business is all about relationships, potential customers are much more likely to take a chance on you if you‚Äôve been highly recommended versus simply seeing your name advertised in a magazine or mailer. You rely on your past clients to spread the word about how indispensable your real estate services are ‚ÄĒ and so it is absolutely critical that your clients are as satisfied with their home buying or selling experience as possible. But how can you be sure you are meeting their needs? And, if they are not completely happy, how can you improve?

Customer surveys are an excellent way to gain valuable feedback from clients. Asking the right kind of questions can help you gather helpful insights into what you are doing well, and constructive criticism that will guide you toward being an even more effective and successful REALTOR¬ģ. Okay, so you‚Äôre sold on the need for a customer survey ... now where to start?

Survey Monkey takes much of the guesswork and headache out of creating and distributing a survey. A basic (free) account gives you access to survey templates and pre-written questions (including real estate-specific questions), and also provides the option for you to create your own questions. Even if you use a pre-made template, there are many ways to customize it to reflect your business and brand.

Once your survey has been created, you can then share it with your clients/customers via email or social media, or you can embed the survey link directly on your website. Then sit back, and wait for your results. It’s that simple.

Premium plans that offer features such as unlimited questions and responses, text analysis and randomization are available for a fee. However, the basic membership offers most, if not all, of the features that a real estate survey would require.

So check out today to learn how you can harness the power of your exceptional customer service to get the word out and bring in even more business!
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