Emily Zampardi  |    September 06, 2017
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When most people visualize a REALTOR¬ģ at work, they probably envision someone showing houses, staging homes and signing contracts. And while servicing existing clients is a vital component to any agent's workload, a sizable amount of time and money must also be spent on prospecting, or bringing in new leads.

The amount of time dedicated to lead generation depends largely on the strategies employed. Door knocking and direct mail certainly still have their place, but they are steadily being upstaged by digital prospecting tactics. Regardless of how you attract the lead in the first place, it is all for nothing if you do not capture some kind of personal information about the person, such as their name, phone number or email address.

One of the most popular and successful ways to capture contact information from prospective clients is through the use of lead-capturing landing pages. REALTORS¬ģ often use landing pages to highlight a particular property or available service, for example, a home valuation. When the lead "lands" on the page, the call to action is clear. Typically, the interface is very simple, and a well-defined message encourages them to want to "learn more" or "sign up" by entering their contact information in a form field. Once they do that, they get what they want ‚ÄĒ to view more property photos or details or perhaps a free home valuation ‚ÄĒ and, more importantly for you, their information is captured for follow-up.

Creating custom landing pages that actually capture leads is something few agents know how to do on their own. LeadPages is an online service that offers an affordable way to easily create professional and effective landing pages using customizable SEO-optimized, mobile-responsive templates ‚ÄĒ many are real estate-specific ‚ÄĒ that have been designed to get conversions. The pages can be published directly to your existing website. And the drag-and-drop feature is super easy ‚ÄĒ no tech skills required.

For as little as $17 per month, enjoy unlimited traffic, leads and pages; as well as pop-up lead capture forms that can be integrated into any page; email support; weekly Q&A coaching calls and integration with more than 40 tools and platforms, like email services and CRM programs. An upgraded membership level includes bonus features such as A/B split testing, text message lead capturing, and sub-accounts for teams or brokerages. 

Visit www.leadpages.net to start your 14-day free trial or to learn more.

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