Tech Hottips: Zoom For Real Estate

 August 16, 2020

More than 300 million people have participated in Zoom, the live video conference technology platform. Zoom has become a new go-to tool for communications with millions of Americans working from home and attending online classes. 

As with all new technology, the more you become familiar with it, the more features you uncover. Once turned on, some hidden features give real estate professionals more ways to use this communication platform to engage clients and prospects. 

Not all Zoom features are available in the free version. So, if you want to tap into all the powerful features Zoom offers a real estate agent or broker, the Pro edition is a bargain at $14.99. You can host up to 100 participants, have nine hosts, hold meetings for extended periods versus the 40-minute limit in the free account, among other perks. 

Stream from Zoom to Facebook Live or YouTube

Like a lot of powerful features that you may not realize that Zoom offers, broadcasting a Zoom meeting live via Facebook Live, Workplace by Facebook or YouTube is available. 

The key is to invite your most talkative local experts to discuss topics of interest to buyers and sellers. Interview a local appraiser or home inspector to discuss the most common questions they get or the typical issues they encounter. Ask your favorite title and closing rep to join your Zoom webinar to discuss what red flags a title might find and what to expect at closing. Have your favorite mortgage rep discuss what’s happening with interest rates and the biggest surprises that can get in the way of a purchase closing on time. You know a lot of experts who may have great content that you can showcase – and share!

Record and even transcribe your Zoom meeting automatically

A Zoom Pro account lets you record your Zoom meetings. Everyone is notified at the top of your screen that you are recording the session. If you are an agent hosting a webinar featuring local real estate experts, this is an excellent alternative to a Facebook Live or stream on YouTube.

When you record a Zoom meeting to your local computer, you get both an audio file and a video file. That means you could turn your audio version into a podcast or use audio clips on social media to promote your recorded webinar.

If you have a business account or higher, there’s a great feature that brokers might find useful for remote staff meetings. Zoom automatically can transcribe recorded sessions – complete with time codes.

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