Getting your name and face out there and positioning yourself as the local community real estate expert is Advertising Basics 101. How this is accomplished has shifted pretty dramatically over the past decade or so, and many real estate agents are turning to vlogging as a way to separate themselves from the pack. Video blogs, or “vlogs,” are a very good way to:
- Get attention: Countless studies have shown that people are much more likely to pay attention to content — whether on social media or in email — if it is in video format.
- Establish yourself as an expert: Simply appearing on video has the amazing effect of making someone appear to be an expert in whatever topic they are discussing. Even though you may be sharing information that any other REALTOR® would know, the fact that you are saying it on video means you will be remembered as the go-to REALTOR® on that subject.
While the concept is fairly simple — come up with a topic, shoot a short video and distribute/post that video — the specific details of how to get started can be enough to hold back even the most ambitious of agents. And while you want to make sure not to put anything out there that is very low quality — think bad lighting, audio problems, or a video that’s way too long — most of your audience will appreciate the authenticity that goes along with a less-than-perfect vlog. It shows that you are a real person and someone they can relate to.
So, how do you get started? Purchasing the right equipment and tools is a must. Here are some suggestions for a “starter kit” for someone just getting their feet wet in vlogging.
Camera: The Zoom Q8 Handy Video Recorder ($350)
- Includes user-friendly features and was designed for YouTubers.
- Support for five HD video modes, up to 2304 x 1296 pixels (3M HD) as well as two WVGA modes.
- Compatible with all Zoom microphone capsules; sold separately.
- Up to four tracks of simultaneous audio recording.
- Supplied detachable stereo X/Y microphone (XYQ-8).
- Full-color rotating LCD touchscreen.
Lighting: StudioPRO 3200 Watt Double 24" x 36" Softbox Kit ($162)
- Super easy setup.
- Main/key light and fill light offer a complete portrait kit. Control the intensity with three switches on each light head.
- 14 x 45 watts total for 700W CFL draw equivalent to 3200W incandescent output.
- Professional equipment at the beginner’ s price.
- No camera syncing required. Can be used with any camera.
Microphone: Rode VideoMic Pro ($229)
- Straightforward and easy to use.
- Condenser microphone with broadcast recording quality.
- Compact design: only 150mm/6 inches length.
- Very lightweight: only 85g/3oz.
- 9 volt battery powered with up to 70 hours battery life.
- Integrated shock mounting.