Digital, Social Media Marketing Streamlined, Managed by Pros

NAR's REALTOR Benefits® Program Update


 December 09, 2019
Digital Social Media Marketing

Smart, successful agents know how important marketing is to their business. 

Partners in NAR’s REALTOR Benefits® Program provide the expertise that helps real estate professionals manage their social media and digital outreach simply, effectively and efficiently. 

Automated social media presence 

Back At You helps agents promote themselves, their brand and their listings on social media platforms like Facebook and Twitter in a way that’s automated, targeted and fully customizable.

Agents can link their social media profiles, add their MLS data, specify their target market, and choose their level of automation. Then Back At You’s innovative Social Media Center automatically and beautifully posts content to the practitioner’s social media pages.

Various levels of service are available: the starter plan is for agents who are new to social media marketing, plus advanced subscriptions are for agents who want additional features, such as blogs, branded videos and exclusive seller leads.

NAR members can get started with Back At You with exclusive pricing and discounts.

In addition, brokerage firms that want to help their agents succeed in social media marketing can choose an enterprise plan that allows them to set up NAR Starter Plans for all of their agents at a discounted monthly rate.

For complete details about Back At You, visit NAR.realtor/RealtorBenefits/BackAtYou.

Leveraging digital advertising

Adwerx enables brokers and agents alike to leverage digital advertising to target and follow local prospects when they’re using mobile apps, Facebook and surfing home search sites like realtor.com®, and other popular home search sites, plus non-real estate sites including NYTimes, CNN, Yahoo, local news sites and thousands more. 

A digital marketing strategy helps agents build awareness of their brand, get more referrals and promote listings to a targeted group of online prospects. 

Prospects are targeted in a variety of ways through home listing ads in a specific radius of a home’s address, by zip code and by sphere of influence. 
In addition, real estate teams or brokers who want to recruit top talent can use Adwerx to target those professionals with online ads in a given market.

Available exclusively for NAR members are 15 percent additional impressions — bonus views — on newly purchased or renewed campaigns that are created on the Adwerx platform. That means if agents opted to target 10,000 views per month for an ad, they’ll actually receive 11,500 ad views.

Plus, this offer provides extra value when combined with any existing Adwerx offers NAR members may already have in place through their brokerage, association or other Adwerx partner. 

Learn more about Adwerx at NAR.realtor/RealtorBenefits/Adwerx.  

The REALTOR Benefits® Program is the exclusive member benefits program of the National Association of REALTORS®, bringing savings and special offers just for NAR members. In one year, over 800,000 REALTORS® gained an edge by leveraging at least one REALTOR Benefits® Program offering, saving $63 million on member benefits from industry-leading companies. Program partners are carefully selected and understand the unique needs of real estate professionals. 

Learn more and save by visiting NAR.realtor/RealtorBenefits.

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