WRA Tech Hottips: Facebook Groups for Marketing


 Emily Zampardi  |    February 11, 2019
Tech Hottips Facebook Groups

Success in real estate depends largely on who you know, or more specifically, who you network with within the industry. Interpersonal relationships with fellow REALTORS¬ģ¬†are essential for growth and business development. Having peers in your area as part of your network is beneficial for help with hyper-local topics as well as potential cooperation in transactions. At the same time, maintaining connections with REALTORS¬ģ¬†in different geographic locations can open doors to referrals as well as offer the freedom to openly discuss issues without any worry about competition.

Face-to-face networking is still important, but not always convenient or feasible. Social media has made it easier to make and preserve connections with other agents, both near and far. Facebook groups make it easier than ever to find clusters of people in similar situations or with comparable issues. These communities offer a place to easily seek support or guidance for specific problems as well as a place to offer advice and create relationships.

Facebook created groups to "make it easy to connect with specific sets of people, like family, teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group you create."

To get the most out of a Facebook group, participation is key. The more you participate, the more likely it is that others will see your posts and responses and the more "connected" you will be. And remember, networking with peers is essential for your business, but so is making new connections with potential future clients.

Groups are often categorized according to specific areas of interest. When searching for groups, try looking for some that will put you in touch with people who have similar interests or are involved in the same activities as you are. Before getting started in a group, check to see what that particular group's policy is about business promotion. Many groups prohibit members from using the platform as free advertising.

One thing to keep in mind, especially when you are part of a group that is not comprised of fellow agents: be careful not to let your business agenda interfere with the relationships you are forming. Feel free to chime in if there is a real estate-related question or concern posted, and certainly don't hesitate to let others know your profession, if asked. But the quickest way to lose credibility and trust within a Facebook group setting is to give the impression that you are there to promote yourself and your services.

For more information about Facebook groups, visit  https://www.facebook.com/help/1210322209008185/?helpref=hc_fnav.

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