Stay Relevant with Parkbench

 Emily Zampardi  |    June 13, 2018

At the end of the day, success in the real estate industry depends largely on relationships and local community expertise. Relationships that extend beyond your clients and customers, such as with business owners and leaders in the community, can be a key factor in increasing your sphere of influence and lead sources. And staying up to date on all of the local happenings in your local area can really help you connect with your target audience.

Parkbench makes is easy to keep your finger on the pulse of your local market by putting you ‚ÄĒ the local REALTOR¬ģ¬†‚ÄĒ at the forefront of a neighborhood website that is filled with hyperlocal content. Visitors will find a valuable resource for news, events and deals in the community, with you at the helm. What better way to establish yourself as the REALTOR¬ģ¬†of choice than to be the go-to source of information for all things local? And, since only one REALTOR¬ģ is featured on each neighborhood site, you have exclusivity in your local area!

Your sphere of influence will receive a weekly email newsletter with local news and other information as well as your branding and contact information. There is even an automated social media feature that will post local content to Facebook, Twitter and more, saving you even more time.

Businesses in the community also have an opportunity to be featured on your site. The site's design includes an area where local establishments can create a free profile and offer deals to their customers. Go a step further by conducting and posting video interviews with the business owners. This synergy not only adds to the available local resources on your site, but also opens the door for referrals and new leads by tapping into each business's SOI as well.

To claim your neighborhood, or find out if it is still available, visit You can search by neighborhood name, city or zip code.

Copyright 1998 - 2020 Wisconsin REALTORS¬ģ Association. All rights reserved.

Privacy Policy   |   Terms of Use   |   Accessibility   |   Real Estate Continuing Education