Send Listing Alerts with RealScout

 Emily Zampardi  |    March 08, 2018

Generating leads is essential to any real estate business, but it's what you do with those leads after they come in that really counts. Nurturing your leads by offering them undeniable value is vital to ensuring that they eventually become a client who ultimately buys a home. Today's buyers are looking for instant, reliable, easy-to-understand information to aid in their home search. Will you be the agent that provides that to them?

RealScout is an extremely effective way to send listing alerts to your buyer leads and clients. RealScout's powerful AI technology scours your local MLS data for listings that match your customers' search criteria, and automatically sends them personalized email notifications with detailed information about any properties that might interest them. The emails are intentionally designed to be uncluttered and easy to understand, written in "natural language" to feel more personal, and include applicable lifestyle details to add interest and get more engagement.

Since buyers respond best to visual imagery, the property photo is the main attraction in the email, which also includes other basic information taken directly from the MLS about the listing as well as any scheduled open houses. Your branding appears at the bottom of the email so you stay front of mind for your customers. They can easily contact you with one click if they have questions or would like more information about a property.

Your RealScout Agent Dashboard allows you to see which listings your customers are looking at and saving so you know the best way and the right time to follow up with them. And because RealScout integrates with your favorite lead-generating systems, such as Facebook, and more, it's no problem to get your existing leads on board.

RealScout offers a 14-day free trial, and after that monthly ($39/month) and annual ($399/year) subscription plans are available for agents, as well as programs for brokerages. Visit to learn more.

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