Member Benefits that Raise the Bar on Professionalism

 Rob Uhrina, WRA vice president of marketing and communications  |    February 28, 2022
Member Benefits that Raise the Bar

Which member benefit(s) do you use the most? Many REALTORS® suggest access to the MLS because robust property data allows them to handle transactions with great intelligence. However, did you know the WRA offers an arsenal of free services to raise the bar on professionalism 
in Wisconsin, and they’re right at your fingertips?

Before answering that, let’s take a trip down memory lane. Back in 1909, when the WRA was formed as the Wisconsin Association of Real Estate Brokers (WAREB), large brokers across the state came together to establish an organization that would help protect property rights and help standardize the practice of real estate in Wisconsin. It was similar to when local cities needed to build infrastructure for traffic lights at busy intersections to protect drivers on the road. However, in the real estate sphere, it was vital to not only create a strong, statewide real estate organization that would help preserve, protect and promote the real estate industry, but also provide education to help real estate professionals deliver high-quality service to consumers. 

Fast-forward to 2022, more than 110 years later, this story is a great reminder that our promise from the beginning remains strong, and there are plenty of tools and resources to leverage to raise the bar on professionalism and the REALTOR® brand. Here is a look at just five member benefits the WRA provides to help raise the bar on professionalism in our industry.

NEW member benefit! Line by Line WB forms training video series    

All WRA members now have free access to the Line by Line video series. The goal of these videos is to educate, raise professionalism and walk members through all the details of commonly used Wisconsin-based real estate forms and how to complete them with accuracy and competence. Previously a subscription-based series, Line by Line is now available for free as part of membership and gives all members equal access to the best Wisconsin-based real estate forms training on the market. 

More info:

WRA Legal Hotline    

Why hire a real estate attorney for a real estate legal question? Real estate transactions are legal in nature and can be quite complex. Did you know you have access to real estate attorneys who can help? Whether the hotline discussion is about legal standards, changing laws or simple clarification, many members say just one phone call to the hotline can pay for membership in itself.

More info:

Transactions (zipForm edition)   

One of WRA’s most valuable benefits is providing our members access to electronic forms through Transactions (zipForm Edition). You can spend less time processing paperwork and more time serving clients! This digital transaction management and productivity suite makes contracts a breeze with fully licensed and up-to-date WRA digital forms and state-of-the-art transaction management tools. In addition to the electronic forms service, the WRA also covers unlimited digital signatures through Digital Ink and mobile access through its app to help you work quickly, stay compliant, and amaze your buyers and sellers every step of the way. 

More info:


We work for you by advocating for policy initiatives that strengthen Wisconsinites’ ability to own, buy and sell real property. Whether growing our economy with more workforce housing, holding the line on property taxes, applying regulation to homeowners associations, controlling foreclosure equity theft or addressing the 40-year expiration of access easements in Wisconsin, the WRA’s lobbying team is active at the Capitol in the policymaking process to ensure the industry’s best interests are considered when bills are passed or defeated. We even participate in cases that escalate to the Wisconsin Supreme Court. In doing so, we look to you — our members — for your involvement and leadership as eyes and ears to help advance the industry and preserve our right to practice real estate efficiently in Wisconsin. 

Legal resources and tips  

Every week, the WRA arms members with answers to trending legal questions fielded by the WRA Legal Hotline so that the questions most relevant to the industry are communicated to all WRA members to ensure equal legal knowledge across the industry. These tips arrive each week in the weekly legal news email and also include resources to supplemental materials. In addition, the WRA takes an in-depth look at a trending legal issue each month and provides a white-paper-style narrative with robust explanations in its monthly Legal Update publication. Topics include: the latest real estate legal developments, forms revisions, new regulations or legal developments, case law summaries and hotline discussions.

Learn more about all the member benefits included with your WRA membership, including a free subscription to Inman Select and discounts with exclusive partners at

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