Adding Animation to Images


 Emily Zampardi  |    May 31, 2018
Adding Animation to Images - Article Size

High-quality, professional-looking photography is a must for today's REALTORS¬ģ. Touch-ups and editing are commonly used to enhance images by replacing gray sky with blue, removing unsightly clutter or even adding virtual staging elements. Going a step further and adding animation features to your photos would really make them come to life and capture ‚ÄĒ and keep ‚ÄĒ your audience's attention by making the experience more interactive.

Adding animation to still images is a technique being used regularly with landscape photography and professional portraits, but it has great potential for use in the real estate industry as well.

Here are some simple ways to add a little dimension and excitement to your listing photos:

  • Add some activity in the sky, like birds flying, clouds rolling by or butterflies circling.
  • Create gentle water movement in a pond, pool or other water feature.
  • Simulate a "busy" kitchen with a few elements such as running water from the faucet or faint smoke rising from a pot on the stovetop.
  • Insert moving flames in a fireplace for a warm and cozy feel.
  • Highlight high-end bathroom features by showcasing a full, bubbling spa tub or cascading rainfall showerhead.
  • Make twilight exterior photos pop by adding some twinkling lights or shooting stars.

Here are two of the most popular tools for creating animation within still photos:

Plotagraph+

This mobile app, currently only available for iOS, makes it easy to create realistic, eye-catching movement effects on still images. Simply choose an image from your device's photo library and tap and drag to add animation tracks. A masking tool allows you to protect certain areas of the image from the animation. Final images can be saved or uploaded to social media as a looping video or animated png image.

Plotagraph+ is available for free download. After a complimentary three-day trial, the monthly fee for this app is $4.99.

Artymate Photoshop Plugin

This plugin is compatible with Adobe Photoshop CC Creative Cloud versions, and is recommended for use with the 2017-18 version. Enjoy the same great animation functions that Plotagraph offers, plus even more. Artymate offers more sophisticated settings, increasing your library of animation features and possibilities. The advanced features make your creations much more realistic but are also more challenging to use. Animated clips can be saved and shared on social media.

There is a one-time $50 fee for this product. Learn more at https://artymate.com.

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