Sumo's Scroll Box


 Emily Zampardi  |    May 31, 2018
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REALTORS® spend significant amounts of time and money with marketing and promotional efforts designed to drive potential customers to their website. What happens once those customers get there? Best practice indicates the conversion of visitors into leads by obtaining their contact information.

Sumo's Scroll Box is an easy and affordable way to collect contact information from website visitors — without seeming too pushy. We've all seen those sites where visitors are required to provide their name, email, phone number, mother's maiden name, social security number — okay, maybe not the last two, but you get the point! — before being allowed to view any content at all. While this certainly can be an effective way to gather information, some may object to the idea of freely offering their personal information before receiving anything in return.

Sumo's Scroll Box "politely" requests a visitor's email address once the visitor has had an opportunity to gain some value from the site, for example, toward the end of a blog post or near the bottom of a property detail page. A small, visually appealing popup box appears with a simple form to collect an email address.

Setting it up is easy. First, determine the "trigger percent" — how far down the page the visitor needs to scroll before the contact information form appears, such as 50 percent down the page or 75 percent, for example. Once that is set, select how the box will slide in — either from the right, left, top and so on. Next, customize the look of the form by adjusting the color and font to match the look of your website. You can keep it simple or choose from 15 professionally designed templates.

Since a large percentage of most site visitors are on a mobile device, the scroll box tool is completely mobile-friendly. There are also A/B testing capabilities to maximize effectiveness as well as advanced display rules that will actually detect where a visitor is coming from — such as Twitter, Facebook or LinkedIn — and tailor the look of the scroll box to that particular site, improving the success rate of email capture. The integration feature automatically adds the visitor's email address to your preferred email marketing service. 

The basic plan is free to use with limited features. The PRO plan starts at $24 per month and includes a number of advanced tools including more subscribers, click triggering, A/B testing and more. Team plans are also available. All plans come with a 30-day money-back guarantee and a 20-percent savings on annual subscriptions. Visit https://sumo.com/app/scroll-box to learn more.

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