Facebook Live

 Emily Zampardi  |    November 08, 2016
Facebook Live - Article Size

Facebook is constantly rolling out new features and tools to enhance and increase users’ experiences and networking options. One recently added feature is Facebook Live, which offers live video streaming directly to a user’s timeline. You’re probably already familiar with this feature, but did you know that it can be a great tool for REALTORS®?

How to use Facebook Live

Within Facebook, simply tap on the “Live” icon, and you’re on your way! Next you will be asked to enter a “description” of your video. This is key because it will largely determine whether or not your friends tune in, so make it compelling. Once your description is ready to go, tap “Go Live” and start recording. When you begin, all of your followers will receive a notification indicating that you are “LIVE” on Facebook, including your video description. They can tap to tune in and watch immediately live or view later when they have time. Once you are finished recording, the video will be placed on your timeline for future viewing.

How to use for real estate

A virtual open house or tour is a great way to use the power of Facebook Live, particularly in the colder season when buyers are more reluctant to venture out. Create excitement about a new listing by doing a live walk-through, or draw attention to recent updates in a current listing by live streaming from the open house.

REALTORS® may also want to consider using Facebook Live to deliver relevant, timely content to followers. Market updates, local restaurant reviews, construction status reports – anything that will grab the attention of your followers and help to establish you as the local expert in their community.

A few tips to keep in mind before using Facebook Live:

  • Make sure you have a good connection — speed and reliability are crucial. If possible, use Wi-Fi.
  • To increase viewership, consider letting your audience know you are going to be streaming live at a certain time.
  • Write a great description to get more interest.
  • Make sure to interact with your viewers after the stream. Respond to comments and ask for feedback.
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