Success in real estate depends largely on who you know, or more
specifically, who you network with within the industry.
Interpersonal relationships with fellow REALTORS® are essential for
growth and business development. Having peers in your area as part
of your network is beneficial for help with hyper-local topics as
well as potential cooperation in transactions. At the same time,
maintaining connections with REALTORS® in different geographic
locations can open doors to referrals as well as offer the freedom
to openly discuss issues without any worry about competition.
Face-to-face networking is still important, but not always
convenient or feasible. Social media has made it easier to make and
preserve connections with other agents, both near and far. Facebook
groups make it easier than ever to find clusters of people in
similar situations or with comparable issues. These communities
offer a place to easily seek support or guidance for specific
problems as well as a place to offer advice and create
relationships.
Facebook created groups to "make it easy to connect with
specific sets of people, like family, teammates or coworkers.
Groups are dedicated spaces where you can share updates, photos or
documents and message other group members. You can also select one
of three privacy options for each group you create."
To get the most out of a Facebook group, participation is key.
The more you participate, the more likely it is that others will
see your posts and responses and the more "connected" you will be.
And remember, networking with peers is essential for your business,
but so is making new connections with potential future clients.
Groups are often categorized according to specific areas of
interest. When searching for groups, try looking for some that will
put you in touch with people who have similar interests or are
involved in the same activities as you are. Before getting started
in a group, check to see what that particular group's policy is
about business promotion. Many groups prohibit members from using
the platform as free advertising.
One thing to keep in mind, especially when you are part of a
group that is not comprised of fellow agents: be careful not to let
your business agenda interfere with the relationships you are
forming. Feel free to chime in if there is a real estate-related
question or concern posted, and certainly don't hesitate to let
others know your profession, if asked. But the quickest way to lose
credibility and trust within a Facebook group setting is to give
the impression that you are there to promote yourself and your
services.
For more information about Facebook groups, visit
https://www.facebook.com/help/1210322209008185/?helpref=hc_fnav.