Accredited Buyer Representative

Homebuyers need a REALTOR® with knowledge and expertise to represent them throughout a real estate transaction. With the Accredited Buyer's Representative (ABR) designation, that REALTOR® is you! 

With the ABR, you gain:

  • Valuable education that elevates your skills and knowledge in the eyes of homebuyers. 
  • Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers. 
  • Access to REBAC members-only marketing tools and resources that provide a competitive edge. 

Upcoming course

Two-day ABR Core Course

April 16-17, 2020 I 8:30 a.m. – 4:30 p.m. both days

The ABR two-day core course provides you the tools and know-how to represent buyer-clients in real estate transactions and provide them the same level of service that sellers typically enjoy. This course also offers ideas and methods for building a buyer-representation business, forming buyer relationships, winning repeat business and referrals, and more. 

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Course topics

This course explores these topics and more:

  • Agency relationships: Creating an agency relationship, parties in the transaction, FSBO properties, buyer representation issues and more.
  • Building a buyer representation business: Presenting homebuyer seminars, creating a newsletter, developing a presentation package, developing a personal marketing plan, finding qualified buyers and more.
  • Buyer counseling: Building rapport with buyers, discussing financing with buyers, obtaining commitment, providing client-level services and determining which types of buyers you should avoid.
  • Buyer service: Property selection, viewing properties, working with FSBOs, loan programs and fair housing.
  • Client and customer relationships: Fiduciary duties, reasonable care and diligence, recognizing conflicts, and penalties for breach of fiduciary duties.
  • Offers and negotiation: Protecting the buyer's interests, working toward the purchase contract, planning a negotiation strategy, handling multiple offers and more.

Course takeaways

After attending this two-day course, you'll be able to:

  • Properly represent buyer-clients in real estate transactions.
  • Guide the buyer-client through the search-showing-selection process.
  • Negotiate buyer-clients’ offers and bring the transaction to a successful close.
  • Start building your buyer representation business.
  • Conduct a seamless, productive buyer counseling session.

Course details

  • Date/time: April 16-17, 2020 / 8:30 a.m. - 4:30 p.m. both days
  • Location: WRA headquarters live / classroom webcasts to Appleton, Milwaukee and Woodruff.
  • Instructor: Bonnie Dixon.
  • Credits: Qualifies for two live classroom credits toward the GRI designation and is approved for six credits of 2019-20 CE in lieu of courses 5 and 6.
  • Course fees:
    • Through April 2: $260 member  |  $280 nonmember
    • After April 2: $280 member  |  $300 nonmember
    • At the door: $320 member  |  $340 nonmember

More ABR information

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