Accredited Buyer Representative

Homebuyers need a REALTOR® with knowledge and expertise to represent them throughout a real estate transaction. With the Accredited Buyer's Representative (ABR) designation, that REALTOR® is you! 

With the ABR, you gain:

  • Valuable education that elevates your skills and knowledge in the eyes of homebuyers. 
  • Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers. 
  • Access to REBAC members-only marketing tools and resources that provide a competitive edge. 

        Upcoming course

        Two-day ABR Core Course

        October 26-27, 2021 I 8:30 a.m. – 4:30 p.m. both days

        The ABR two-day core course provides you the tools and know-how to represent buyer-clients in real estate transactions and provide them the same level of service that sellers typically enjoy. This course also offers ideas and methods for building a buyer-representation business, forming buyer relationships, winning repeat business and referrals, and more. 


        Course topics

        This course explores these topics and more:

        • Agency relationships: Creating an agency relationship, parties in the transaction, FSBO properties, buyer representation issues and more.
        • Building a buyer representation business: Presenting homebuyer seminars, creating a newsletter, developing a presentation package, developing a personal marketing plan, finding qualified buyers and more.
        • Buyer counseling: Building rapport with buyers, discussing financing with buyers, obtaining commitment, providing client-level services and determining which types of buyers you should avoid.
        • Buyer service: Property selection, viewing properties, working with FSBOs, loan programs and fair housing.
        • Client and customer relationships: Fiduciary duties, reasonable care and diligence, recognizing conflicts, and penalties for breach of fiduciary duties.
        • Offers and negotiation: Protecting the buyer's interests, working toward the purchase contract, planning a negotiation strategy, handling multiple offers and more.

        Course takeaways

        After attending this two-day course, you'll be able to:

        • Properly represent buyer-clients in real estate transactions.
        • Guide the buyer-client through the search-showing-selection process.
        • Negotiate buyer-clients’ offers and bring the transaction to a successful close.
        • Start building your buyer representation business.
        • Conduct a seamless, productive buyer counseling session.

        Course details

        • Date/time: October 26-27, 2021 / 8:30 a.m. - 4:30 p.m. both days
        • Location: WRA headquarters, Madison, WI 
        • Instructor: Bonnie Dixon.
        • Credits: Qualifies for two elective course credits toward the GRI designation. Submitted for six credits of 2021-22 CE in lieu of courses 5 and 6.
        • Course fees:
          • Through October 11: $260 member  |  $280 nonmember
          • After October 11: $280 member  |  $300 nonmember
          • At the door: $320 member  |  $340 nonmember

        Earn designations & certifications online* >>

        *Online courses do not qualify for GRI credit. 

        More ABR information

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