Publications :
Real Estate Advertising Made Easy
Mary Ellen Randall and Jamie Edwards

Product Description

At a time when computers and technology are the tools of the trade, redefining the value of the real estate professional is required. In its 7th edition, Real Estate Advertising Made Easy is about marketing real estate, not just product advertising, but promotion, public relations and personal selling techniques for the real estate professional. Draw inspiration from the seven-part reference section on subjects such as headlines, opening lines, property features, and price/financing. An international best seller, Real Estate Advertising Made Easy offers ideas on how to incorporate the “tools of marketing” into your own personal business plan. 


Member: $34.95 | Non-Member: $37.95
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