Seller Representative Specialist (SRS)

The SRS designation is the premier credential in seller representation and is designed to elevate professional standards and enhance personal performance. SRS Logo

With the SRS, you learn how to:

  • Increase listings and grow your business.
  • Demonstrate and communicate your value package.
  • Understand and apply the REALTOR® Code of Ethics & Standards of Practice.
  • Understand and apply methods, tools and techniques to provide support and services that sellers want and need.     

Upcoming classroom and virtual course 

Two-day SRS Course

June 2-3, 2022 I 8:30 a.m. – 4:30 p.m. both days I Madison live/virtual livestream

Reinvent the way you represent sellers! The two-day SRS designation course provides a comprehensive foundation of skill development, training and resources to help real estate professionals represent the interests of sellers in today's marketplace.

Register now

Course topics
You'll learn about these topics and more in this course:

  • Generational marketing: Differentiate between effective generational styles and understand senior, boomer and Gen X & Y needs.
  • Emerging future business trends: Anticipate the needs of future seller clients.
  • Prospecting for business: Apply methods, tools and techniques to provide the support and services that sellers want.
  • Listing strategies: New and alternate business models. Forms, agreements and authorizations given to the seller when listing. 
  • Compensation policies: Implement office policy professional service fees and demonstrate how commission fees are split.

Course takeaways
You'll walk away with the ability to:

  • Develop your value proposition and craft your message
  • Utilize advanced prospecting tactics and tools to generate business.
  • Effectively prepare for the listing appointment and meeting with the seller.
  • Use tools and strategies to market the listing.
  • Understand different offers and the presentation of offers.
  • Understand and application of the REALTOR® Code of Ethics.
  • Employ tools and techniques that provide support and services the seller wants and needs.

Course details

  • Date/time: June 2-3, 2022 / 8:30 a.m. – 4:30 p.m. both days
  • Locations: WRA Headquarters in Madison. Virtual course via Zoom. 
  • Instructor: Robert Morris
  • Credits: Qualifies for two elective course credits toward the GRI designation. Counts as an elective course when working toward the ABR designation. Submitted for six credits of 2021-22 CE in lieu of courses 5 and 6. Students taking the virtual course are required to be on camera for the entire course.
  • Course fees:
    • Early bird through May 18: $259 
    • Regular price after May 18: $289 
    • At the door: $319 
Register now

More SRS information

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