Accredited Buyer Representative
Homebuyers need a REALTOR® with knowledge and expertise to represent them throughout a real estate transaction. With the ABR designation, that REALTOR® is you!
With the ABR, you gain:
Valuable education that elevates your skills and knowledge in the eyes of homebuyers. - Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
- Access to REBAC members-only marketing tools and resources that provide a competitive edge.
Upcoming courses
Two-day ABR Core Course
February 26-27, 2019 I 8:30 a.m. – 4:30 p.m. both days
The ABR two-day core course will provide you with the tools and know-how to represent buyer-clients in real estate transactions and provide them the same level of service that sellers typically enjoy. This course also offers ideas and methods for building a buyer-representation business, forming buyer relationships, winning repeat business and referrals, and more.
Course topics
You'll learn these topics and many more in this course:
- Agency relationships: Creating an agency relationship, parties in the transaction, FSBO properties, buyer representation issues and more.
- Building a buyer representation business: Presenting homebuyer seminars, creating a newsletter, developing a presentation package, developing a personal marketing plan, finding qualified buyers and more.
- Buyer counseling: Building rapport with buyers, discussing financing with buyers, obtaining commitment, providing client-level services and determining which types of buyers you should avoid.
- Buyer service: Property selection, viewing properties, working with FSBOs, loan programs and fair housing.
- Client and customer relationships: Fiduciary duties, reasonable care and diligence, recognizing conflicts, and penalties for breach of fiduciary duties.
- Offers and negotiation: Protecting the buyer's interests, working toward the purchase contract, planning a negotiation strategy, handling multiple offers and more.
Course takeaways
After attending this two-day course, you'll be able to:
- Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
- Offer ideas and methods for building a buyer representation business.
- Develop a self-customized tool for conducting a buyer counseling session.
Course details
- Location: WRA headquarters live / classroom webcasts to Appleton, Eau Claire, Mosinee, Kenosha, Sheboygan and Woodruff.
- Instructor: Bonnie Dixon.
- Credits: Qualifies for two live classroom credits toward the GRI designation.
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More ABR information