Accredited Buyer Representative

Homebuyers need a REALTOR® with knowledge and expertise to represent them throughout a real estate transaction. With the ABR designation, that REALTOR® is you! 

With the ABR, you gain:

  • Valuable education that elevates your skills and knowledge in the eyes of homebuyers. 
  • Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers. 
  • Access to REBAC members-only marketing tools and resources that provide a competitive edge. 

Upcoming courses

Two-day ABR Core Course

February 26-27, 2019 I 8:30 a.m. – 4:30 p.m. both days

The ABR two-day core course will provide you with the tools and know-how to represent buyer-clients in real estate transactions and provide them the same level of service that sellers typically enjoy. This course also offers ideas and methods for building a buyer-representation business, forming buyer relationships, winning repeat business and referrals, and more. 

Course topics

You'll learn these topics and many more in this course:

  • Agency relationships: Creating an agency relationship, parties in the transaction, FSBO properties, buyer representation issues and more.
  • Building a buyer representation business: Presenting homebuyer seminars, creating a newsletter, developing a presentation package, developing a personal marketing plan, finding qualified buyers and more.
  • Buyer counseling: Building rapport with buyers, discussing financing with buyers, obtaining commitment, providing client-level services and determining which types of buyers you should avoid.
  • Buyer service: Property selection, viewing properties, working with FSBOs, loan programs and fair housing.
  • Client and customer relationships: Fiduciary duties, reasonable care and diligence, recognizing conflicts, and penalties for breach of fiduciary duties.
  • Offers and negotiation: Protecting the buyer's interests, working toward the purchase contract, planning a negotiation strategy, handling multiple offers and more.

Course takeaways

After attending this two-day course, you'll be able to:

  • Properly represent buyer-clients in real estate transactions. 
  • Provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
  • Start building your buyer representation business. 
  • Develop a self-customized tool for conducting a buyer counseling session.

Course details

  • Date/time: February 26-27, 2019 / 8:30 a.m. - 4:30 p.m. both days
  • Location: WRA headquarters live / classroom webcasts to Appleton, Eau Claire, Mosinee, Kenosha and Woodruff.
  • Instructor: Bonnie Dixon.
  • Credits: Qualifies for two live classroom credits toward the GRI designation and is submitted for six credits of 2019-20 CE in lieu of courses 5 and 6.


More ABR information

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