Accredited Buyer Representative
Homebuyers need a REALTOR® with knowledge and expertise to represent them throughout a real estate transaction. With the Accredited Buyer's Representative (ABR) designation, that REALTOR® is you!
With the ABR, you gain:
Valuable education that elevates your skills and knowledge in the eyes of homebuyers. - Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
- Access to REBAC members-only marketing tools and resources that provide a competitive edge.
Upcoming course
Two-day ABR Core Course
October 26-27, 2021 I 8:30 a.m. – 4:30 p.m. both days
The ABR two-day core course provides you the tools and know-how to represent buyer-clients in real estate transactions and provide them the same level of service that sellers
typically enjoy. This course also offers ideas and methods for building a buyer-representation business, forming buyer relationships, winning repeat business and referrals, and more.
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Course topics
This course explores these topics and more:
- Agency relationships: Creating an agency relationship, parties in the transaction, FSBO properties, buyer representation issues and more.
- Building a buyer representation business: Presenting homebuyer seminars, creating a newsletter, developing a presentation package, developing a personal marketing plan, finding qualified buyers and more.
- Buyer counseling: Building rapport with buyers, discussing financing with buyers, obtaining commitment, providing client-level services and determining which types of buyers you should avoid.
- Buyer service: Property selection, viewing properties, working with FSBOs, loan programs and fair housing.
- Client and customer relationships: Fiduciary duties, reasonable care and diligence, recognizing conflicts, and penalties for breach of fiduciary duties.
- Offers and negotiation: Protecting the buyer's interests, working toward the purchase contract, planning a negotiation strategy, handling multiple offers and more.
Course takeaways
After attending this two-day course, you'll be able to:
- Properly represent buyer-clients in real estate transactions.
- Guide the buyer-client through the search-showing-selection process.
- Negotiate buyer-clients’ offers and bring the transaction to a successful close.
- Start building your buyer representation business.
- Conduct a seamless, productive buyer counseling session.
Course details
- Date/time: October 26-27, 2021 / 8:30 a.m. - 4:30 p.m. both days
- Location: WRA headquarters, Madison, WI
- Instructor: Bonnie Dixon
- Credits: Qualifies for two elective course credits toward the GRI designation. Submitted for six credits of 2021-22 CE in lieu of courses 5 and 6.
- Course fees:
- Through October 11: $260 member | $280 nonmember
- After October 11: $280 member | $300 nonmember
- At the door: $320 member | $340 nonmember
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More ABR information