Certified Residential Specialist

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The Certified Residential Specialist (CRS) is the professional designation offered by the Residential Real Estate Council. The highest designation awarded to sales associates in the residential sales field, the CRS designation recognizes professional accomplishments in both experience and education. 

Important: New 2018 CRS designation requirements 

Upcoming courses


CRS One-day Course: Mastering Relevant, Consumer-focused Marketing 

 April 12, 2018 | 8:30 a.m. – 5:00 p.m. 

Thanks to advances in technology, today’s consumers are more empowered and discerning than their predecessors, and marketers can’t barrage them with canned messages anymore. It’s time for agents to move beyond basic targeting, tracking and demographic segmentation to drive deeper engagement with clients in which agents deliver valuable and personal experiences throughout the consumer’s transaction journey. This course provides strategies for strengthening your brand and content so you can position yourself as the top provider of information and expert guidance in your market segment.

Course topics

After attending this course, you'll be able to:  

  • Decide which platforms and means of communication resonate most with your audience. 
  • Apply six steps to initiate and maintain a relevant online and offline marketing program. 
  • Enhance the value of your online content and presence to increase traffic and convert more leads. 
  •  Apply systems and techniques to establish a profitable first-time buyer target market. 
  • Improve your content and communications to convert more renters into buyers.

CRS One-day Course: Converting Leads into Closings

April 13, 2018 | 8:30 a.m. – 5:00 p.m. 

Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. This fast-paced course highlights both traditional and digital approaches to identifying and closing more customers. Instruction and activities cover all aspects of a successful customer interaction experience: attraction, first contact, needs analysis, incubation, conversion, closing and beyond.

Course topics

This course will help you to:

  • Develop systems for capturing, converting and tracking leads. 
  • Implement customer-focused campaigns that highlight consistent touches via various channels. 
  • Integrate technical tools to enhance the efficiency and responsiveness of your lead management. 
  • Set priorities for lead conversion and create an action plan for achieving them.
April 12-13 course details
  • Time: 8:30 a.m. – 4:30 p.m. both days.
  • Location:  WRA headquarters live / classroom webcasts to Appleton, Eau Claire, Kenosha, Mosinee, Sheboygan and Woodruff.
  • Instructor: Kimberly Knapp.
  • Credits: Each course qualifies for eight CRS credits, one GRI live elective credit and is approved for six hours of 2017-18 CE elective credit. 
  • Sponsor: Courses are co-sponsored with the Wisconsin CRS chapter.
  • New CRS online testing format: The Residential Real Estate Council (RRC) now requires you to take the final exam online. Take your mobile device or laptop to the course(s) to take the test and receive your results immediately. No hard-copy exams will be available. A CRS online account is not necessary.

More CRS information

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