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The Certified Residential Specialist (CRS) is the professional designation offered by the Residential Real Estate Council. The highest designation awarded to sales associates in the residential sales field, the CRS designation recognizes professional accomplishments in both experience and education. 

Certified Residential Specialist

Upcoming courses

CRS One-day course: 7 Things Successful Agents Do Differently

September 24, 2020 | 8:30 a.m. - 5:00 p.m.
Learn what successful agents do differently from the average agent. This course gives specific strategies and marketing systems to move your business to the next stage of success both professionally and financially. Attendees will learn how to organize their real estate career like a business, learn how to leverage their market statistics, learn how to plan for retirement and learn how to implement marketing to make these things happen. Agents of all experience level will find benefit in discovering how to take their business to the next stage of success.

Course topics
After attending this course, you'll be able to:

  • Identify the differences in treating a real estate career like a business versus acting like an employee in order to take control of the business decisions, treat all customers and clients consistently, and produce a consistent profit.
  • Determine the goals for their business for three, five and fifteen years from the date of the course to develop specific strategic plans that will lead to business success.
  • Realize the importance of understanding the local and regional real estate market statistics and their personal statistics in order to better establish goals and develop sales strategies.
  • List the five stages and barriers of business growth to give the ability to transition business at the appropriate time.
  • Establish a personal, business and marketing budget to guide the real estate business spending plan.
  • Recognize the retirement needs of a real estate agent in order to have enough savings.
  • Draft a complete marketing plan to properly promote the business for consistent and calculated growth

CRS One-day course: Digital Marketing: Establishing a Social Media Brand

September 25, 2020 | 8:30 a.m. - 5:00 p.m.

Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach. Discover what the next step of social media marketing is after mastering the basics.

Course topics
After attending this course, you'll be able to:

  • Explain the benefits of having a social media strategy.
  • Interpret site analytics and engagement to adjust strategy accordingly.
  • Decide which platforms to focus primary energy on.
  • Create a practical plan for social media to implement for your business.
  • Develop content ideas to utilize in your own strategy.
  • Implement risk management into your social media strategy.

September 24-25 course details

  • Time: 8:30 a.m. - 5:00 p.m. both days
  • Location: WRA headquarters live / classroom webcasts to Kenosha, Milwaukee, Mosinee and Woodruff. 
  • Instructor: Marki Lemons
  • Credits: Each course qualifies for eight CRS credits, one GRI live elective credit and submitted for six hours of 2019-20 CE credit in lieu of Courses 5 and 6.
  • Sponsor: Courses are co-sponsored with the Wisconsin CRS chapter.
  • RRC member discount: If you are an Residential Real Estate Council (RRC) member, you qualify for a $20 course discount. Please call to get registered.
  • New CRS online testing format: RRC now requires you to take the final exam online. Take your mobile device or laptop to the course(s) to take the test and receive your results immediately. No hard-copy exams will be available. A CRS online account is not necessary.

Fees per course
Through September 10: $155 member | $175 nonmember
After September 10: $165 member | $185 nonmember
At the door: $185 member | $205 nonmember


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