Eau Claire Regional Summit

May 14, 2026 I 9:30 a.m. – 1:00 p.m. I  Eau Claire

Event agenda

Market Insights: Regional and Statewide Trends

Wisconsin housing economist and nationally recognized real estate expert Mark J. Eppli explores recent U.S. economic trends, their effects on the housing market, and projections for 2026 home sales.

You’ll gain clear analysis, data-driven insight and practical interpretations you can confidently share with clients.

Panel Discussion: Expanding Housing Opportunities with Local Solutions that Work

This dynamic discussion examines housing, workforce and market solutions featuring regional leaders at the forefront of addressing today’s housing challenges. Together, they share insights into local initiatives, development trends and practical strategies to expand housing supply and improve affordability across the region.

Panelists:

• Jason Gilman, JBG Planning LLC in La Crosse
• Brandon Pratt, City of Altoona
• Christine Thrun, Chippewa Valley Home Builders Association

Moderator:

• John Flor, Six Lakes Realty Powered by Keller Williams Realty Diversified

Social Media That Works: Practical Tactics and AI Tools for Real Estate Pros

This session provides practical, repeatable strategies for showing up on social media with clarity and confidence. You'll learn how to communicate housing issues effectively, build trust with your audience, and elevate your brand through content that resonates. This session also explores simple, real-world ways that artificial intelligence (AI) can streamline your workflow and strengthen your messaging so you can create more impact in less time.

Why 2025 Wisconsin Act 69 Is a Win for Real Estate Professionals

This dynamic 50-minute session, led by WRA Legal Hotline Attorney Jennifer Lindsley, explores the key provisions of 2025 Wisconsin Act 69 and why this important legislation benefits real estate professionals across Wisconsin.  Act 69 strengthens the profession by promoting clarity, consistency and consumer confidence — all while reinforcing the value REALTORS^® bring to every transaction. By enhancing transparency and modernizing certain practices, the law supports ethical professionals and helps elevate industry standards statewide. This session is approved for one hour of CE credit for the 2025-26 Wisconsin real estate biennium.

Event schedule

• 9:00 a.m.: Check-in
• 9:30 a.m.: Speakers
• 12:30 p.m.: Lunch

Event details

• Date and time: May 14, 2026, 9:00 a.m. – 12:30 p.m.
• Location: The Florian Gardens
    2340 Lorch Ave., Eau Claire, WI 54701
• Fee: FREE for members — $50 for nonmembers

Event hosts

• La Crosse Area REALTORS^® Association
• Lake Superior Area REALTORS^® Inc.
• REALTORS^® Association of Northwestern Wisconsin
• Western Wisconsin REALTORS^® Association

Event sponsors

Future events

Save the dates for other Regional Summits taking place in 2026:

• October 7, 2026: Harshaw event at Rondele Ranch

The WRA Regional Summits are live, in-person events. The WRA reserves the right to photograph and videotape (including images, photographs, voice or likeness) the event and participants and to use such photographs and videos in any internal and external communication referring to the WRA to, such as on its websites, intranet or other publications, for promotion or any other purpose by the WRA and its affiliates and representatives without compensation and any right to royalties. By registering, you consent to such uses. See all WRA event terms & conditions.