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strategic plan

Explore the WRA's mission, vision and strategic plan for success.

MISSION STATEMENT

ADVOCATE. EDUCATE. ELEVATE.  

Since 1909, the WRA has been committed to being the most effective advocate and authority for Wisconsin real estate laws, policies and professional development to help REALTORS® excel in their careers. Together, our work helps transform communities, helps businesses grow and improves our quality of life. 

ADVOCATE

A healthy market is essential for your progress. And we advocate for you. We work to protect homeownership and property rights in Wisconsin, one home at a time.

Advocacy

EDUCATE

Knowledge fosters success, and our training delivers the knowledge you need. We’re your trusted expert in Wisconsin real estate education and professional development.

Education

ELEVATE

Your goal is client success, and our goal is your success. We offer products, services and assistance to help you excel at every level of your career.

Tools and resources

VALUE STATEMENT

Drive success and innovation in the real estate industry for effective advocacy and pervasive professionalism.

Strategic opportunities

ADVOCACY EXCELLENCE

Achieve regulatory and legal successes for property owners and members in a dynamic real estate marketplace.

  • Local advocacy: Increase the effectiveness of REALTOR® advocacy efforts at the local government level where regulations directly impact the development and use of residential and commercial real estate.
  • NIMBYism: Develop templates and other materials that can assist developers, local elected officials, local planning staff and others in demonstrating the benefits of new real estate construction/development to address concerns of affected neighbors and neighborhoods.
  • Wisconsin Homeowners Alliance (WHA): Expand the scope and mission of the WHA to include non-REALTOR® members who share an interest in issues impacting property ownership in Wisconsin.
PROFESSIONAL EXCELLENCE

Achieve a level of professional conduct by REALTORS® that demonstrates exceptional competency, customer service, and ethical behavior.

  • Professional standards: Partner with local associations to provide an exceptional statewide professional standards program administered by the WRA.
  • Professionalism committee: Ensure ongoing commitment to increasing professionalism by creating a permanent standing Professionalism Committee.
  • Educational excellence: In pursuit of increasing market share in the pre-license and continuing education marketplace, utilize new learning methodologies where appropriate.
  • Industry issues and trends: Become the leading source of information for members regarding industry issues and trends.
  • Organizational excellence: Achieve our mission and vision with the highest degree of organizational efficiency and
ORGANIZATIONAL EXCELLENCE

Achieve our mission and vision with the highest degree of organizational efficiency and effectiveness.

  • State and local relations: Work with NAR and local associations to maximize the value proposition of the REALTOR® organization through enhanced organizational efficiency and effectiveness and the elimination of redundant and inefficient processes.
ENGAGEMENT EXCELLENCE

Achieve the highest level of member engagement with, and organizational appreciation for, the WRA.

  • Member benefits: Expand affinity benefits offerings that help members succeed as individuals and businesses, leveraging the size and reach of the WRA.
  • Technologies: Provide members with information about the latest applied technologies in the real estate space.
  • MLS data: Enter into agreements with Wisconsin MLSs to utilize specific REALTOR® member data to customize individual communications with members.
  • Branding: Initiate and sustain branding efforts, targeting both members and the public, on the value of REALTORS® and the WRA.
  • Member appreciation: Enhance the knowledge of members regarding the benefits and value of the WRA to them as well as the general public, including exploring WRA new member orientations focusing on the value of WRA membership.