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The Certified Residential Specialist (CRS) is the professional designation offered by the Residential Real Estate Council. The highest designation awarded to sales associates in the residential sales field, the CRS designation recognizes professional accomplishments in both experience and education. 

Certified Residential Specialist


Upcoming virtual courses

Digital Marketing: Establishing a Social Media Brand 

September 25 and October 2, 2020 | 9:00 a.m. - 1:00 p.m. both days
Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach. Discover what the next step of social media marketing is after mastering the basics.

7 Things Successful Agents Do Differently

October 9 and 16, 2020 | 9:00 a.m. - 1:00 p.m. both days
Learn what successful agents do differently from the average agent. This course gives specific strategies and marketing systems to move your business to the next stage of success both professionally and financially. Learn how to organize your real estate career like a business, how to leverage your market statistics, how to plan for retirement and how to implement marketing to make these things happen. No matter your experience level, you'll discover how to take your business to the next stage of success.

Course topics
After attending this course, you'll be able to:

  • Identify the differences in treating a real estate career like a business versus acting like an employee in order to take control of the business decisions, treat all customers and clients consistently, and produce a consistent profit.
  • Determine the goals for their business for three, five and fifteen years from the date of the course to develop specific strategic plans that will lead to business success.
  • Realize the importance of understanding the local and regional real estate market statistics and their personal statistics in order to better establish goals and develop sales strategies.
  • List the five stages and barriers of business growth to give the ability to transition business at the appropriate time.
  • Establish a personal, business and marketing budget to guide the real estate business spending plan.
  • Recognize the retirement needs of a real estate agent in order to have enough savings.
  • Draft a complete marketing plan to properly promote the business for consistent and calculated growth

Course details

  • Dates/times: September 25 and October 2 (9:00 a.m. - 1:00 p.m. both days) and October 9 and 16 (9:00 a.m. - 1:00 p.m. both days)
  • Location: Virtual course presented by the Residential Real Estate Council (RRC)
  • Instructor: Marki Lemons
  • Credits: Each course qualifies for eight CRS credits, one GRI live elective credit
  • Sponsor: Courses are co-sponsored with the Wisconsin CRS chapter
  • RRC member discount: If you are an Residential Real Estate Council (RRC) member, you qualify for a $20 course discount. Please call to get registered

Fees per course
Through September 10: $155 member | $175 nonmember
After September 10: $165 member | $185 nonmember
At the door: $185 member | $205 nonmember

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