Word of mouth is the most valuable marketing tool at any REALTOR®'s disposal. People want to know that others have had a positive experience working with you before they put their most valuable possession, or biggest purchase, in your hands.
When a direct referral from a satisfied client is not an option, credible testimonials are the next best thing. Showcasing your happy clients and their glowing remarks to your potential customers is a great way to introduce yourself and show them — without having to tell them — that they can trust you and your expertise to guide them through their real estate transaction.
There are a number of ways to collect and display customer reviews online. Spectoos offers a unique approach with its attention-grabbing Faceboard widget, designed to increase engagement by showing each client's face alongside their testimonial. Each reviewer's profile picture is displayed in a grid shape. Clicking on a picture will allow you to view their name, testimonial and link to their social media profile, such as LinkedIn or Facebook. The ability to see the face of the person leaving the comments, as well as their profile, adds a layer of credibility and helps to authenticate their remarks.
You can customize the colors, fonts and size of your Faceboard to coordinate with the design of your existing website. With a simple copy and paste action, you can place your Faceboard widget anywhere on your site, including a full-page version that can be its own stand-alone landing page for testimonials.
Spectoos also provides you with a mini-site featuring your Faceboard that is SEO-optimized to help your brand rank higher in searches. And you can even link your reviews to your Facebook testimonials tab with a few clicks.
Collecting testimonials for your Faceboard is easy. You can copy your existing online reviews from a number of sites, or request new ones using Spectoos' personalized request form.
Other features of Spectoos include:
- Performance stats: Know how your Faceboard is performing — with stats like visitors' time on site and conversion rates — at a glance.
- Request form widget: Embed the widget for your testimonial request form on your site to make it even easier for your clients to leave a review.
- Mobile responsive: Compatible with any mobile device.
- Top-notch 24/7 customer support.
Spectoos offers yearly and monthly subscriptions ranging from $0 for very limited features — which includes only two visible testimonials and no stats, to $50 per month for a large business package. There are also options in between.
Visit www.spectoos.com to learn more.