Every fall, REALTORS® from every corner of Wisconsin gather for one of the most energizing and impactful events of the year: the WRA Annual Convention. For more than 50 years, this convention has been the marquee gathering of our state’s top real estate professionals — a time-honored tradition that blends professional development, meaningful connection and good old-fashioned fun.
In today’s fast-paced and ever-evolving market, staying ahead of trends, laws and technology isn’t just a good idea — it’s essential. That’s why the convention is designed to help REALTORS® not only keep up, but stay ahead. With nationally recognized keynote speakers, cutting-edge workshops, panel discussions and continuing education courses, the convention delivers the insights and tools you need to elevate your business and better serve your clients.
From legal updates to market analytics to the latest tech, there’s no shortage of valuable knowledge being shared. You’ll hear directly from industry experts and thought leaders about how to navigate today’s challenges and seize tomorrow’s opportunities. And whether you’re a seasoned broker or a new agent, the convention’s education offerings are designed to meet you where you are in your career journey.
But learning is only part of the story.
The convention is also where relationships are built. In an industry where who you know can be just as important as what you know, networking matters. The convention brings together professionals from across the state in one dynamic space. Whether you’re meeting someone new at a workshop, reconnecting with colleagues at a happy hour, or swapping stories and comparing costumes at the convention party, these moments of connection help strengthen our REALTOR® community. You never know when a new partnership or referral opportunity will come from a conversation over coffee — or even on the golf course.
Speaking of golf, the convention also makes time for fun. From themed parties to the exhibit hall showcasing the latest products and services, to the annual golf outing for those who love to play, the convention offers something for everyone. The blend of education and entertainment creates an energizing environment that leaves attendees recharged, motivated and inspired.
One of the most meaningful moments each year is the installation ceremony for the incoming WRA chair of the board. The installation this year will welcome Amy Curler from First Weber Inc. in West Bend as the 2026 WRA chair. This tradition honors the leadership that helps guide our association forward and reminds us of the shared purpose we all serve — advancing the professionalism, integrity and impact of REALTORS® across Wisconsin.
Whether it’s your first convention or your 15th, you’ll walk away with new ideas, new contacts, and a renewed sense of pride in being part of this profession.
I hope you’ll join us at this year’s WRA Annual Convention. Let’s learn together, connect with each other, and celebrate all that makes this industry — and our REALTOR® community — so extraordinary.
Tom Larson
WRA President & CEO
